Nitro Snowboards FW16/17 Preview

Highlander


CATEGORY: SNOWBOARDS
BRAND: NITRO
INTERVIEWEE: TOMMY DELAGO (CO-OWNER AND R&D DIRECTOR) 


KEY PRODUCT FOCUS: What are the two most important boards in your 16/17 line? Why? Tell us about them.
Our most important new models for 16/17 are on one hand the HIGHLANDER, our new top model utilizing Nitro’s exclusive Koroyd® Core construction. The HIGHLANDER features a directional all-mountain shape with progressive sidecut and PowerPods. It is highly responsive and highly versatile.

Highlander copy.jpg
Highlander 

On the other hand, we have expanded our QUIVER SERIES by two new sizes: the 163 NUAT (Non-Un Asymmetrical Twin) and the 149 TREEHUGGER. Both sizes feature unique but highly functional backcountry shapes for the individualist rider.

Are you using any new inserts / edge tech / cores / sidewalls / glue / wood types /  metals / other materials? Or are you using this stuff in any new ways? 
We have further optimized the Koroyd® Core construction. We are the exclusive Snowboard partner for Koroyd®, which is now used in combination with Paulownia wood for our new top-of the-line model, the HIGHLANDER.

Where is the pricepoint with the biggest demand for you? Right at the top, at the bottom, or somewhere inbetween?
Traditionally, Nitro has done best in the midrange and upper midrange and this has not really changed. Boards like the Team, Magnum and T1 continue to be strong models for us, as they cater to a large group of riders. But also new additions in this segment 

Where are you building your boards, any changes from last year? What makes this production the best solution for your brand?
We’re still pressin’ our boards in good ol’ Taiwan. This works great for us and we can go surfing every time we visit the factory 😉

What’s new in rocker? Any different bends than last year? Where’s the demand at on this?
Most definitely: LESS IS MORE! We believe the consumers as well as the retailers are sick and tired of having to deal with dozens of micro-sliced variations of positive and negative cambers as well and the fantastic names we all come up with for them. Therefore, we have decided to cut through the crap and simplify our camber stories and names to four: TRÜE CAMBER, CAM-OUT, FLAT-OUT and GULLWING. Simple, understandable and clear. There still may be variations within these concepts, but we feel it’s our responsibility to fine-tune a camber line to any one board model’s specific character, rather than burdening the shops or consumers with trying to figure out the sometimes microscopic differences between some of them.

What inspired your topsheet & base aesthetics? Where are trends going – muted or flashy? Any cool collabs/limited editions? Please provide details of artists & subjects.
We draw inspirations from many sources, so our graphics reflect a multitude of styles and taste. Graphics development is a very dynamic process and we constantly collab with various artists, of course team riders (mainly on their One-Offs) and of course the Sales team. As an example, our Hungarian Distributor has drawn the Poseidon and Mermaid graphics for the Slash boards.

The most prominent collabs are:

  • The graphics on the new Quiver Series, that Bryan Fox drew and which features his friends’ outdoor brand Poler.
  • The Team Double Exposure graphics, which our friend Lorenz Holder provided amazing manually double-exposed images for
    Team-Double-Exposure copy.jpg
    Team-Double-Exposure copy.jpg
  • The Steven Stone images on the new SMP board
  • The modern totem art, custom built by Californian artist R. Nelson Parrish for the Überspoon.

Doing splitboards? Is this market increasing, decreasing or staying the same for you?
Yes, we do splitboards since 1991. The market seems to be growing slowly, but steadily here.

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