Anon Goggles FW16/17 Preview


INTERVIEWEE: Stephanie Kohn (Brand Manager) 

What is THE hot new trend in your goggle line for 2016/17?
Collaborations are still trending for both goggles and helmets. We’re also noticing a resurgence of pop colours and graphic applications, something that anon has been at the forefront of since the brand’s inception. 

Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season? Are you doing spherical or cylindrical or both versions? 
Anon offers a wide range of lens tints, covering the entire VLT (Visible Light Transmission) spectrum, from whiteout to bluebird conditions.  With tints ranging from Blue Lagoon to mirrored anon. Red Solex™, we offer superior vision in all varieties of light for all anon. goggles.  In 2016/17, Anon is offering more styles that come with Polarized lenses fully installed, something that has been historically offered as a spare lens only option.

Frames: What system(s) are you working with? Any innovations / new features here? Anon’s commitment to tech innovation shines throughout the Winter 17 line.  With the expansion of MFI® (Magnetic Facemask Integration) into the Magna-Tech™ goggle collection, Anon creates a seamlessly connected system for our goggles, helmets and facemasks.

What about colours and patterns – what are the highlights in your 2016/17 collections? Are they tied to other parts of your range / product offerings?
Collaborations with like-minded entities keep Anon pushing forward while creating new takes on instant classics.  For 2016/17, Anon has partnered with Black Scale, L.A.M.B, Playboy, Disney and Marvel offering a premium collection of goggles, helmets and face masks designed to optimise style, fit and airflow.

And finally, could you please walk us through your 3 key models for 2016/17? 
M2 Goggle, Featured in Gray
The newly updated M2 Goggle fuses Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration) creating a connected system with zero gaps and zero compromise.

anon. M2 Goggle_Gray.jpg
M2 Goggle Gray

M3 Goggle, Featured in Grunge
The M3 goggle fuses classic cylindrical styling with anon’s most innovative and proprietary tech features, Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration)

anon. M3 Goggle_Grunge.jpg
M3 Goggle Grunge

WM1 Goggle, Featured in Aura Black
Like the M2, the WM1 has also been redesigned in 2016/17 to be MFI compatible, fusing anon’s premier proprietary tech features, Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration)

anon. WM1 Goggle_Aura Black.jpg
WM1 Goggle Aura Black



Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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