INTERVIEWEE: Stephanie Kohn (Brand Manager)
What is THE hot new trend in your goggle line for 2016/17?
Collaborations are still trending for both goggles and helmets. We’re also noticing a resurgence of pop colours and graphic applications, something that anon has been at the forefront of since the brand’s inception.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season? Are you doing spherical or cylindrical or both versions?
Anon offers a wide range of lens tints, covering the entire VLT (Visible Light Transmission) spectrum, from whiteout to bluebird conditions. With tints ranging from Blue Lagoon to mirrored anon. Red Solex™, we offer superior vision in all varieties of light for all anon. goggles. In 2016/17, Anon is offering more styles that come with Polarized lenses fully installed, something that has been historically offered as a spare lens only option.
Frames: What system(s) are you working with? Any innovations / new features here? Anon’s commitment to tech innovation shines throughout the Winter 17 line. With the expansion of MFI® (Magnetic Facemask Integration) into the Magna-Tech™ goggle collection, Anon creates a seamlessly connected system for our goggles, helmets and facemasks.
What about colours and patterns – what are the highlights in your 2016/17 collections? Are they tied to other parts of your range / product offerings?
Collaborations with like-minded entities keep Anon pushing forward while creating new takes on instant classics. For 2016/17, Anon has partnered with Black Scale, L.A.M.B, Playboy, Disney and Marvel offering a premium collection of goggles, helmets and face masks designed to optimise style, fit and airflow.
And finally, could you please walk us through your 3 key models for 2016/17?
M2 Goggle, Featured in Gray
The newly updated M2 Goggle fuses Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration) creating a connected system with zero gaps and zero compromise.
|M2 Goggle Gray|
M3 Goggle, Featured in Grunge
The M3 goggle fuses classic cylindrical styling with anon’s most innovative and proprietary tech features, Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration)
|M3 Goggle Grunge|
WM1 Goggle, Featured in Aura Black
Like the M2, the WM1 has also been redesigned in 2016/17 to be MFI compatible, fusing anon’s premier proprietary tech features, Magna-Tech™, anon’s patented quick-lens change technology, with MFI® (Magnetic Facemask Integration)
|WM1 Goggle Aura Black|