Brunotti SUP Summer 2016 Preview

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CATEGORY: SUP
BRAND: BRUNOTTI


What are your top 4 European markets and what is your estimate of the overall 2016 sell in each of those 4 markets?
Netherlands
Germany
Frankrijk
Spain
Italy
(Sorry, I had to make a top 5)

What are the hot SUP trends for Spring & Summer 2016?
Crossover iSUP is the trend – making your SUP a windsurfboard, yogamat, and tour SUP in one.

To adjust to this trend as well we developed a Spring Summer 2016 sport/beachwear collection, mainly made with quick dry materials which is wearable during boardsports but also for yoga, work-outs and other sports.

What tools have you put in place to help educate your retail network?
Together with our retailers we organise local SUP clinics for their customers. With this ‘tool’ we communicate the SUP Brunotti lifestyle and how to #getonboard. Consumers who bought an article in store or online have the chance to win (with a unique code) a trip to Sardinia. Lucky b*****ds with the winning codes will go back to the Italian roots of Brunotti along with the new SUP active collection and the Big Bastard SUP-boards. The trip is a complete lifestyle experience with SUP, beach workouts, healthy food, vitamin sea and fun!

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Big Bastard

Are online stores gaining momentum, or are bricks and mortar retailers still where most SUP’s are being purchased?
Since SUP is now a wider trend, and thus also reaches the mass, (especially with iSUPs) it is no longer a “core-only” sport. That is also how we distribute, and thus online shops are gaining momentum in this market as well.

What are the key models and technologies you are pushing for this season?
Key models are our Big Bastard (multiuse) and a price point iSUP. Both of high end 6inch (and thus extremely stiff and stable) and with a detachable hard US box fin, for even more stability.

What do you see as the biggest opportunities and biggest threats in the European SUP business for 2016?
Biggest opportunity is the mass that now learns about SUP. The biggest threats are the big vertical company’s, pushing out cheap SUPs. The problem is the bad experience people will get form these cheaper SUPs and risk eople leaving the sport just because of one bad experience with a cheap product due to a lack of quality.

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Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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