Smith Sunglasses Summer 2016 Preview

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CATEGORY: SUNGLASSES
BRAND: SMITH


Do you work with a pre-order system or do you sell from stock? Or maybe both?Our business in North America is predominately an at once business, selling from stock. While not the norm, certain customers have longer lead times and require a more traditional pre-book style of business. We are able to accommodate both styles business and are generally flexible with our customers’ needs and requests.      

What are the key trends in your sunglass collection for Fall/Winter 2016/17? 
We have three main releases of new product each year. The goal with each launch is to provide relevant silhouettes combined with compelling colour stories while remaining true to our brand. During our fall release we will introduce two new models as well as targeted colour families relevant for the season.   

Can we expect any new shapes? Which shapes/forms are your best sellers/favourites?
As mentioned above we will introduce two new models in the Fall. They are lifestyle pieces with a forward design aesthetic, offering Smith customers a silhouette and style that is not currently available within our collection. We are really excited about these new pieces, be sure to check them out this fall.  

Our current spring release models are on track to be future best sellers. We are introducing 6 new models. The Redmond, Wolcott, Bridgetown, Comstock, Founder and Founder Slim. Current best sellers include the Guide’s Choice, Lowdown and Outlier families. 

What about lens tints and technologies, anything new to expect here? What is your main focus?
Our proprietary ChromaPop lens technology enhances clarity and natural colour to let you effortlessly see more detail. The lens technology manages visible light, amplifying natural colours to create a more vibrant view with greater depth perception and clarity. Reds are richer, blues are deeper, and greens are brighter to create an enhanced view for the user. This Fall we will introduce ChromaPop lens technology on new lens tints and make it available at new price points. 

Are there any new materials you’re working with? 
We continue to work with our Evolve frame material. A bio-based resin our Evolve collection incorporates 53% bio-based material into what has become the largest eco-friendly sunglass collection in the world. The Evolve program is part of our overall initiative to be smarter with the resources we use. Coming from a heritage of skiing and snowboarding, we have always been extremely supportive toward limiting our impact on the environment. With an approximate 53% bio based make up of our frames, we are able to maintain all of the performance characteristics and durability expectations while reducing our need for pure petro based materials. We called it “evolve” because we are always trying to improve our practices toward less environmental impact. 

What colour pallets and patterns are you using for your frames?
We have three main releases of new product each year. Our collection is grounded with traditional black and tortoise frame colourations and then complimented with seasonal and trend colours. We continually change up our colour offerings and consider both men and women when deciding new directions. Currently our colours range from subtle to more loud and forward. An example of subtle colour is our Matt black corsair for men while something more loud is our Flecked green tortoise for men. Examples of our seasonal colours for women include, Lemon, Opal, Flecked mulberry tortoise and Matt tortoise shocking pink. 

If you do prescription glasses: what are the main trends here and do you sell them in action sports core shops or purely in optical stores?
From the beginning we have fully supported prescription eyewear customers. Fifty percent of our current sunglass collection is prescription compatible including innovative solutions within our performance models. Furthermore, we have a strong offering of bifocals that are popular with fishing customers.

In addition to our sun Rx collection Smith offers a complete prescription frame/eyewear collection, exclusively developed and created for everyday prescription eyewear customers. The collection consists of 38 unique and dedicated prescription models. 

While some prescription product is sold in independent core shops the vast majority is sold in the optical channel of distribution. 

Key products – names & features:
Following are a selection of new models being released in the Spring for the summer and fall selling season.  

Premium Lifestyle

NEW
Redmond
Available with ChromaPop™
Rx COMPATIBLE
63 40 15 130
The Redmond represents classic styling. This 8 base wrap utilizes our premium ChromaPop™ and Techlite glass lens technologies for unsurpassed optical clarity. Narrow lightweight temples, out-of-site spring hinges, and megol nose and temple pads provide a detailed and secure fit for all day comfort. Produced in Italy the Redmond represents the highest level of quality and craftsmanship ensuring the confidence to tackle any adventure.

VISION
Lens Options: ChromaPop+ and ChromaPop polarized lenses / Techlite polarized glass TLT lenses
Anti-reflective and hydroleophobic lens coatings

FIT
Medium fit / coverage
Hydrophilic megol nose & temple pads for a secure fit
Stainless steel out-of-site spring hinges  
8 base lens curvature

FRAME MATERIAL
Evolve frame material

NEW
Wolcott
Available with ChromaPop™
Rx COMPATIBLE
58 40 16 130
The Wolcott surfacing and frame details match that of it’s larger counterpart, the Drake. The Italian craftsmanship is complemented with out-of-sight spring hinges and megol nose and temple pads for an unsurpassed fit and finish. Techlite glass and ChromaPop™ polarized lenses provide the highest levels of enhanced color and clarity while also offering unparalleled scratch resistance. Features built for performance and style for everyday life. 

VISION
Lens Options: ChromaPop+ and ChromaPop polarized lenses / Techlite polarized glass TLT lenses
Anti-reflective and hydroleophobic lens coatings

FIT
Medium fit / coverage
Hydrophilic megol nose & temple pads for a secure fit
Stainless steel out-of-site spring hinges
6 base lens curvature

FRAME MATERIAL
Evolve frame material

NEW
Comstock

 

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COMSTOCK Flecked Blue Tortoise CARBONIC Blue Flash Mirror

VISION Available with ChromaPop™
Rx COMPATIBLE
51 44 20 140
The juxtaposition of thick and thin surfacing, sharp edges and bold style characterize the Comstock. Constructed with Evolve eco – frame material and megol nose pads for a precision fit. The Comstock is offered with ChromaPop™ polarized lenses providing the highest levels of enhanced color and clarity. 

Lens Options: ChromaPop Polarized lenses  / Carbonic TLT lenses

FIT
Medium fit / coverage
Hydrophilic megol nose pads for a secure fit
Auto-lock hinges  
6 base lens curvature

FRAME MATERIAL
Evolve frame material

NEW
Founder

FOUNDER_Matte_Black_CARBONIC_Green_Sol-X_FOPCGMMB_THUMBNAIL copy.jpg
FOUNDER Matte Black CARBONIC Green Sol

Available with ChromaPop™
Rx COMPATIBLE
55 45 20 130
The square lens shape, subtle keyway nose detail and classic silhouette define the Founder. A uniquely unisex model with a precise fit created using megol nose pads and Evolve eco – frame material. Offered with impact resistant Carbonic lenses and ChromaPop™ polarized lenses, providing the highest levels of enhanced color and clarity. 

VISION
Lens Options: ChromaPop Polarized lenses / Carbonic TLT lenses

FIT
Medium / coverage
Hydrophilic megol nose pads for a secure fit
Auto-lock hinges  
6 base lens curvature

FRAME MATERIAL
Evolve frame material

NEW
Founder Slim
Available with ChromaPop™
Rx COMPATIBLE
52 44 19 130
The Founder Slim is a proportionally scaled – down silhouette within the Founder family. The Founder Slim maintains the square lens shape, subtle keyway nose detail and classic silhouette. A uniquely unisex model with a precise fit created using megol nose pads and Evolve eco – frame material. Offered with impact resistant Carbonic lenses and ChromaPop™ polarized lenses, providing the highest levels of enhanced color and clarity. 

VISION
Lens Options: ChromaPop Polarized lenses / Carbonic TLT lenses

FIT
Medium fit/ coverage
Hydrophilic megol nose pads for a secure fit
Auto-lock hinges  
6 base lens curvature

FRAME MATERIAL
Evolve frame material

Women’s 

NEW
Bridgetown

BRIDGETOWN_Flecked Mulberry Tortoise_CARBONIC_Rose Gold Mirror_BNPCRGMFMT_THUMBNAIL copy.jpg
BRIDGETOWN Flecked Mulberry Tortoise CARBONIC Rose Gold Mirror

Available with ChromaPop™
Rx COMPATIBLE
54 48 20 135
The round lens profile, metal bridge detail and distinctive frame surfacing of the Bridgetown combine to form an elegant yet bold style. The refined design has subtle performance detailing like comfortable megol nose pads and a feather – light frame made from Evolve eco – material. The Bridgetown is offered with ChromaPop™ polarized lenses providing the highest levels of enhanced color and clarity. 

VISION
Lens Options: ChromaPop Polarized lenses / Carbonic TLT lenses

FIT
Medium fit / coverage
Hydrophilic megol nose pads for a secure fit
Barrel hinges  
6 base lens curvature

FRAME MATERIAL
Evolve frame material

News

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