Shred Sunglasses Summer 2016 Preview

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CATEGORY: SUNGLASSES 
BRAND: SHRED 
INTERVIEWEE: AJ AVRIN (BRAND MANAGER) 


Do you work with a pre-order system or do you sell from stock? Or maybe both?It’s mostly pre-order system, but we do both. In the past year we have opened up our e-commerce platform globally offering consumers in more than twenty countries – including all of the EU and U.S. – access to the full line of Shred Optics products at their fingertips. 

What are the key trends in your sunglass collection for  Fall/Winter 2016/17? Shred is all about the perfect combination of style and performance, and we pride ourselves on meeting at that intersection. Our collection of sunglasses has an incredible selection of shades from active/performance based optics to sunnies to walk down the streets of SoHo.

We are offering a huge range of diversity in our collection this year. We understand that above all else, consumers demand a quality product with superior optics, and that is what we offer with our handmade Italian crafted shades composed of warm wood materials, multilayer acetates, and NoDistorion™ by NXT Vision lenses. 

Above and beyond that, we have expanded our extremely popular line of NoWeight™ sunglasses into the classic BELU$HKI AND STOMP styles. These are incredibly light sunglasses with flexible frames and temples, as well as interchangeable NoDistortion™ by NXT Vision lenses.

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Belu$hkiNW Popsicle

Can we expect any new shapes? Which shapes / forms are your best sellers / favourites?
We have added three new shapes that are fashion inspired and built to wear in the city grabbing drinks, after a day of riding, or when you’re dressed the nines. The all new AXE, SWORD, and LANCE offer Shred’s classic performance optics with NoDistortion™ by NXT Vision lenses paired with unforgettable and classic styling. 

What about lens tints and technologies, anything new to expect here? What is your main focus?
Our main focus is on the optical quality of each pair of sunglasses. We use NoDistortion™ by NXT Vision lenses. NXT makes and manufactures visors and shields for the US Air Force, which gives us a wealth of durability and quality testing to draw upon with unlimited tech research. Our lenses are liquid cast to offer the clearest vision with unprecedented durability and scratch resistant construction. 

On top of our premium polarized options throughout each line, we have Shred Rapid Photo, which is built to instantly adapt to varying light conditions, Rapid Photo technology from SHRED offers precision optics in all situations. Embedded in the NODISTORTION™ with NXT bulletproof technology, Rapid Photo intelligently acclimates to changing sunlight intensities to enhance vision performance and protection.

Are there any new materials you’re working with?  
Our new and expanded NoWeight™ collection now available in the active Provaocator and crossover active/lifestyle BELU$HKI and STOMP lines are all styled after their acetate ancestors, however they are a derivative of structural engineering studies that allows us to create a shape that minimizes the amount of material used while maximizing the stability and performance of the eyewear. The frame is constructed out of a polymer formulation based on high crystalline polyamide, which is derived from a natural oil to maintain our focus on eco-consciousness.  

What colour pallets and patterns are you using for your frames?
The majority of our lines consist of neutral colors on the frames and temples, with unique and authentic wood temple options, as well as subtle metal, tortoise shell, and color accenting to allow our consumers to identify a particular design with their own personal style.

Key products – names & features:

BELU$HKI NoWeight™ Popsicle
The BELU$HKI NOWEIGHT are base six sunglasses made in Italy born from our traditional BELU$HKI shape, design, and superior NODISTORION™ with NXT precision optics. Our SHRED NOWEIGHT design technology is a derivative of structural engineering studies that allows us to create a shape that minimizes the amount of material used while maximizing the stability and performance of the eyewear. The frame is constructed out of a polymer formulation based on high crystalline polyamide, which is derived from a natural oil to maintain our focus on eco-consciousness. 

 

> NODISTORTION™ with NXT Lenses 

> SHRED NOWEIGHT Structural Design and Polymer Formulation of High Crystalline Polyamide 

> Base 6 Curve

> Grip On Inserts 

> Made in Italy 

LANCE Brushed Royal
Handmade in Italy, the all new Lance is a high-fashion base six curve sunglass combining NODISTORTION™ with NXT superior performance lenses, warm natural wood and brushed acetate options, and silver foil logo inserts on acetate models for ultimate style. Inspired by the demand for the perfect combination of style and performance, the Lance is a universal pick. 

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Brushed Royal

> NODISTORTION™ with NXT Lenses 

> Base 6 Curve 

> Warm Wood Temple Options 

> Silver Foil Logo Inserts 

> Handmade in Italy

AXE Brushalloy Charcoal
Handmade in Italy, the all new AXE is a sleek and fashionable option combining NODISTORTION™ with NXT superior performance optics, steel or gold styled arms with a laser engraved logo and brushed acetate on the frame and temple tips for that unique combination of performance and style. 

 

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Brushalloy

> NODISTORTION™ with NXT Lenses 

> Base 6 Curve 

> Steel and Gold Styled Temple Options 

> Laser Engraved Logo 

> Handmade in Italy


 

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