Retail Buyers Guide: Women’s Activewear Trend Report SS17
CATEGORY: WOMEN’S ACTIVEWEAR
INTERVIEWEE: ANJET WESSELINK (HEAD OF MARKETING, PROTEST SPORTSWEAR)
Do you feature fitness/activewear in your overall collection or do you have standalone ranges for that, like a capsule collection?
We have our standalone range Protest Fit. A special collection for active women.
What is the main theme and / or trend in your activewear for Spring/Summer 2017?
Fashionable fitness wear with crossover appeal to street is a style that’s going to stick around. We’ve taken a darker turn with the Protest fit collection incorporating deep floral designs. Super comfortable elastic waist paints in long, short, and 3/4 lengths, tank-tops, sports bras, and burn out all-over printed Tees for layering, are sure to inspire our most active ladies.
What fabrics you are working with and why did you pick / choose that material?
We work with polyester, elastane power stretch fabrics, natural cottons, polyamide, gms, and quick dry fabrics. These materials offer our athletic types the best experience and fit. The fact that’s it’s quick drying and provides easy movement is of course also a massive benefit.
When it comes to prints and colours – what are your main themes and stories here? Any cross-overs to other apparel or accessories collections?
The deep purple and blue florals are also incorporated in our SUP-collection, making it perfect to combine for a day full with sport activities, both inside & outside the water.
What fits / silhouettes are you incorporating and why?
Lose-fitting as well as tight shirt and tops, hooked back closures, funky and cool prints, and a unique range of sizes from XS to XXXL. We want to comfort, style, and functionality to be accessible to all those who are pursuing a healthy and active lifestyle.
Last but not least, please name & describe 3 key pieces for SS17:
The Handforth 17 Sport Bra (1610671-421) is a practical top, with an all-over print and lace panel on the back. The pro-dry material makes it the ideal extra layer, while the elastic bindings at the strap and padded cups provide extra comfort and support. Fresh, famine, and comfortable, making it a proud addition to our Protest Fit line.
Look good, feel good, in the Pleasure 3⁄4 Sport Pants (2630071-421). The athletic wear features a dark eccentric all-over print and candy cane coloured waist band. Perfectly matched with the Handforth 17 Sport bra.
Full Zip Top: Sublime 17 Full Zip Top (3610571-290). The Protest Sublime fitness jacket boasts a dark and gorgeous floral pattern and exposed matching zipper lining. Like most of our fitness line it’s made with pro-dry material. You can wear it open over a thermal shirt or zip it all the way for a brisk morning jog.