BRAND: DIRTY DOG
What are the key trends in your sunglass collection for 2017?
We are looking at playing and re-fashioning some of the more seasoned frame shapes and introducing them in to the 21st century with upbeat frame and lens colour ways. Introducing round frames with contrasting colourways and bright mirrored lenses and a frameless version of our classic “Vango” aviator.
What lens technologies are you working with and can we expect anything new here?
Our lenses consist of layers of advanced technology bonded together to maximise UV protection and enhance the clarity of vision. New for 2017 are Photochromic lenses that adapt to different brightness conditions to give optimum vision through all environmental light situations. With a light to dark switch time of an impressive 0-50 seconds and reverse in less than 180 seconds, the Dirty Dog Photochromic lenses allow the wearer to be well equipped for the most extreme weather changes.
What colour pallets and patterns are you using for your frames?
We’re working on contrasting colour ways again this year with the introduction of multi-coloured frames. A Black frame with a brighter contrasting colour inside, affords the wearer the sleek, classic look of core coloured frame, whilst having the point of difference inside.
Are you working with pre-order, on-demand or both?
We give customers the choice. We hold all of our stock in our UK warehouse which affords our customers the opportunity of next day delivery on all of our range throughout the season.