Retail Buyers Guide: Sunglasses SS17 Trend Report
What are the key trends in you sunglass collection for 2017?
We are using bigger frames and rounder shapes with both black and mirror lenses. The overall look is clear cut Scandinavian combined with our roots in skateboarding, music and art.
What lens technologies are you working with and can we expect anything new here?
Your bloodshot eyes from last night are protected by our UV400 lenses. Perfect for sunny days and hungover afternoons.
What colour pallets and patterns are you using for your frames?
Black and matt black, as well as turtle brown, transparent and our own concrete grey. Classic patterns and colours. We will also be working with frames in yellow and pink.
Are you working with pre-order, on-demand or both?
Both, but mostly we sell from stock in season.