Protest Sportswear has unveiled their new SUP line, and Anjet Wesselink (Head of Marketing) has told us more about this new category for the brand.
What is the reason for creating a special line for Stand Up Paddling?
Stand Up Paddling is a growing sport that’s attracting a global following – in particular with women. SUP clothing is all about looking great in comfortable, active sports fabrics, which makes this range ideal for all kinds of activity, whether its working out, yoga, dance or any other sport.
What is the collection about? Just for SUP or also other active sports?
SUP clothing is all about looking great in comfortable, active sports fabrics, which makes this range ideal for all kinds of activity, whether its working out, yoga, dance or any other sport.
What type of person is this collection aimed at?
Protest’s hot new SUP Line focusses on ladies but has a great smaller range for guys, boys & girls too. We don’t just offer the clothing, we offer a limited edition SUP-board as well. With a limited edition, we reward (loyal) customers with exclusivity. There is usually a special occasion going on or something to celebrate. With the launch of our sup-collection & our collaboration with Lokahi Boards we also reinforce our brand identity as a board-loving-brand who’s mission is to let everyone ride more. Not just by wave surfing, wakeboarding and kite surfing, but also by Stand Up Paddling. By offering pre-orders for consumers & promoting the range with limited availability we get people thrilled if they can snag one of the few boards.
What’s in the collection for ladies?
For ladies we have an extensive choice of athletic water wear with leggings, suits with both long and short sleeves, bikinis and a cap. Everything is designed in stunning all over prints of dark florals, striking black and white patterns, and funky colour blocked palm trees combined with stripes.
What is in the collection for men?
For the guys we have a long and short sleeved rash guard top, a tank-top, two styles of shorts in half elastic and quick dry t-shirts – all in a special washed-look print. Extra benefits include laser-cut holes for a paddle holder, and in matching prints there’s a hat, sunglasses chord and iPad sleeve. For kids we have a small range too.