Roxy Sunglasses SS17 Preview

Brand: Roxy
Category: Sunglasses SS17
Interviewee: JP Bonnemason, Global eyewear product manager for Quiksilver & Roxy

Roxy Rita Polarized

What are the key trends in your SS17 sunglasses collection?
The key trends for Roxy sunglasses for Spring Summer 2017:
MAINLINE collection:
Polarized range
This is a polarized version of our 3 best sellers: Rita, Emi and Miller. As Roxy is an outdoor, surfing brand and consumers are educated on the benefits of polarized lenses, we have included more polarized shades.

Artworks from apparel – Roxy really likes to use artwork in their collections and consumers are big fans of branded artwork on accessories.
Lifestyle collection:
Fashion led silhouettes, with dark acetate sheets (matte black or vintage tortoise).
The mix of acetate and metal is a big trend. After the double metal bridge this summer; a trend of high shaped, cat eye frames are really strong (shot of Roxy Roxanne).
The round metal frames are a big trend and popular for summer 2017, with flat lenses.

What lens technologies are you working with and can we expect anything new here?
All of the Roxy lifestyle collection (fashion acetates or metal shapes) includes ZEISS lenses, a leading lens manufacturer. We only use the highest quality lenses as we want to provide the ultimate comfort. These lenses are engraved with a Z logo inside to certify the authenticity of the technology.
Also, in the mainline collection we have used more technical lenses by adding polarized lenses.

What colour pallets and patterns are you using for your frames?
Every season on our best sellers we apply artwork from the Pop snow / Pop surf collection – a mix of different patterns with pop colours.

Roxy Runaway Popsurf

If you do prescription glasses: what are the main trends here?
The Roxy optical range has become more stylised, due to the Roxy consumers becoming older and more fashion conscious. The thin round acetate is still on trend, and we mixed different materials like acetate and metal.

Are you working with pre-order, on-demand or both?
All the eyewear for Quiksilver & Roxy is made by stock service; this order system allows us to be more reactive to the market, as it allows us to always have the best sellers in stock. Also, the optical industry works this way, so we chose to operate this way to perform well in this specialized distribution.

3 key products – names & features:

GWEN:
Matte black acetate frame
ZEISS CR 39 lenses
Flex hinges
Prescription ready
Cat 3
Leather soft case

RITA POLARIZED:
Matte Tortoise Grilamid injected frame
DALLOZ polycarbonate lenses
Cat 3
Made in Italy
EVA case

RUNAWAY Pop Surf:
Black Grilamid injected frame with artworks on temples
Polycarbonate lenses
Cat 3
EVA case

Roxy Gwen

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