Retail Buyers Guide: Watches SS17 Trend Report
INTERVIEWEE: XAVIER FAUCHER, GLOBAL HEAD OF QUIKSILVER AND ROXY WATCHES
What are the current big trends with boardsport watches retailers need for 2017?
We’re focusing on technical & quality products. We want to offer good looking & premium products at an affordable price. This season we have simplified products, using premium materials, with a lot of attention to detail.
What are the main price points in terms of revenues and what is the price point ceiling for selling watches in boardsport retail?
Our watches range from 49 to 349€ with the same level of style, comfort & quality across all styles. If you’re looking for a watch with all the basic functionalities, we offer watches at under 50€ in their price point (49€ : Windy for Kids & 79€ : Furtiv & Tactik) , if you are looking for more functions such as tide, the price will be just over 100€ (Addictiv S @ 119€ & Addictiv 2.0 @ 129€). We also offer watches with Swiss made movement, at 349€ (Seafire Leather & Seafire Nato).
What are your main stories in terms of styles and materials for 2017?
We have 2 main stories in our ranges : fashion focused & performance watches.
Our fashion watches are clean and minimalist in design with a focus on details and material quality. Our surf performance range includes basic time to tide functions, with an emphasis on comfort. We only use high quality materials such as 316l Stainless steel, and silicone straps which are softer than PU, high resistant to UV and ideal for use in and around water. All bands are made from Italian leather.
In terms of functionality, what are the main features customers demand from a boardsports watch?
Our customers are looking for style, comfort and quality.
This means the watches have to be waterproof and made from high resistance materials that can withstand salt water & UV. Quiksilver watches are made from 316L Stainless Steel material which is scratch resistant mineral crystals, with genuine Italian tanned leather used for the watch wristbands. In terms of functions every watch provides you with time, date, tide & water height, chrono, heat timer, etc
Please give us a preview of the 3 key products for next season.
Seafire (leather & nato) :
Our most premium watch: Swiss made, with date & chrono functions in a 44mm stainless steel case, with hardened scratch resistant mineral crystal and anti-reflective coating. It features water resistance up to 100m and comes with either an Italian leather band or a nylon nato strap.
A timepiece with high attention to detail. The kombat Chrono comes with Japanese quartz movement and chronograph function as well as date. The watch features a 43mm wide stainless steel case, with an external rotating bezel, a hardened scratch resistant mineral crystal and a screw down case back, with a 100m water resistance functionality. The case is fitted with a stainless steel bracelet and a locking deployment buckle.
Introducing the Addictive 2.0 tide watch featuring Quiksilver’s award winning DEEP TIDE System Technology, with 15 years of pre-programmed tide data for 200 spots around the world. Plus our European Tide edition includes tide info for 100 European beaches & 100 more of the most famous breaks in the world. It’s packed with features and boasts a polycarbonate case with reinforced acrylic crystal face, marine grade stainless steel buckle, durable silicone strap construction.