INTERVIEWEE: Annamaria Eschwey (Marketing / Communication & Team Management)
Do you feature fitness/activewear in your overall collection or do you have standalone ranges for that, like a capsule collection?
Yes, Eivy stands for unique base layers and a board based life. Eivy is for all the girls who are tired of getting cold while riding, looking boring and carrying loads of stuff on their adventures. The brand was founded in 2009 and is the brainchild of traveller, snowboarder, surfer and fashion designer Anna Vister. The idea came to life when packing for a six month stay in St Anton, Austria. With a desire to travel light and look right she came up with the idea of base layers feeling and looking so good that you’ll wear them not only while riding, but also at the aprés-ski, to the gym, while hanging out at home and even to the club. Alongside base layers, Eivy offers ‘athleisure’ wear all year round so you can pack light and feel right wherever you go.
The Eivy collections are divided into two segments, complementing each other to offer everything you need closest to your body for a board based lifestyle. The Onboard autumn/winter collection consists of our signature base layers, accompanied by ski socks, beanies and neckwarmers. The all year round Offboard collection consists of athleisure wear; Multifunctional clothes that got you covered from the street, through your workouts and to the club.
What is the main theme and/or trend in your activewear for Spring/Summer 2017?
The main theme of the Eivy collections are female first layers with colourful prints and special cuts combined with unique functions for women who ride and live their life to the fullest. True to the slogan: Unbored Onboard. The new Eivy Offboard collection for Spring/Summer 2017 is focused on training wear especially for Fitness and Yoga lovers.
Furthermore, all the pieces of the Eivy collections are Mix N Match compatible to unlimit your styling. Mix N Match is one of the centrepieces in the design philosophy, driving the Eivy collection work forward. Every piece of base layer or training wear can be mixed and matched with another top or bottom. Even from season to season, this allows customers to create their own unique look! All base layers come packed in a smart transparent bag, that doubles as a toilet bag or just a place to keep your gear after a busy day on the mountain.
What fabrics are you working with and why did you pick/choose that material?
By working with top grade suppliers, Eivy developed FABdryTM, a four way moisture wicking polyester/elastane stretch fabric with insulating capabilities thanks to its brushed inside. FABdry TrainingTM is a first class high activity stretch fabric. The polyester/elastane mix is fast drying, moisture wicking and provides perfect support when working out.
When it comes to prints and colours – what are your main themes and stories here? Any cross-overs to other apparel or accessories collections?
The Eivy collections are full of various prints and colours. It’s a mix between 90s Hip Hop vibe and cartoonish aesthetics. From floral and animal to comic prints up to simple black/white designs – there is something for every girl! Moreover you can combine every piece to get your own look.
What fits/silhouettes are you incorporating and why?
The Eivy collections offer a great mixture of different kind of sporty fits and cuts. Besides the classic shapey tights there are cozy sweatpants and low cut Harlem pants. Of course there are various tops as well. You can choose between functional top base layers and longsleeves, hoodies and tees as well as cropped tops and tanktops. Moreover, sport bras and training body suits are part of the collections. Accessories like beanies, caps, neckwarmers and socks complete the range of products.
Last but not least, please name & describe your key pieces for SS17:
•Harlem Training Pant in the colourways Grey Melange, Mesh Black, Confetti and Pineapple Express
•Training Tight – Fold Wedge in the colourways Black and Bang
•Training Longsleeve – Wedge in the colourways Black and Grey Melange
•Training Tanktop – Gymtop Bands in the colourways Black and Grey Melange