INTERVIEWEE: Xavier Faucher (Global head of Quiksilver & Roxy Watches)
What are the current big trends with boardsport watches retailers need for 2017?
We’re focusing on technical & quality products. We want to offer good looking & premium products at an affordable price. We’ve worked a lot on simplifying products, using premium materials and paying a lot of attention to detail!
What are the main price points in terms of revenues and what is the price point ceiling for selling watches in boardsport retail?
For girl watches, the sweet spot is below 100€ and even below 80€ for a basic time function. Above 100€, more detail and technology is included. Over 100€, we offer full stainless steel products with multifunction or chrono movement, Italian leather bands, strasses, etc. We offer products that range in price from 69 to 199€.
What are your main stories in terms of styles and materials for 2017?
We have 2 main stories: fashion styles & surf watches.
For lifestyle products, we offer clean and minimalist design, with a focus on detail and material quality. Our surf watches offer waterproofness and silicone straps which provide maximum comfort. We only use high quality materials, such as 316l Stainless steel, silicone straps which are softer than PU, high resistant to U, which is ideal for use in and around water. All bands are made from Italian leather.
In terms of functionality, what are the main features customers demand from a boardsports watch?
We’re developing Roxy watches with the same vision as we had for the Quiksilver watches: we’re doing surf/lifestyle watches; the main demand is about style, comfort & quality! This means waterproofness, materials with high resistance to salt water & to UV, etc. Roxy Watches are built with 316L Stainless Steel material, which is usually regarded as the standard for ‘marine grade’ stainless steel, hardened scratch resistant mineral crystals and silicone, stainless steel or genuine Italian tanned leather for bands
Please give us a preview of the 3 key products for next season.
Mirror: Reflect your Roxy style with our classy Mirror watch. Featuring a lizard grain leather band and a high polished stainless steel case & dial. The dial becomes your personal little mirror!
Avenue leather & metal: The Avenue watch has been successful as it has a simple design, with an ideal size and fit. The Avenue leather and Avenue metal can be styled for any occasion, they look great with an elegant dress or casual daywear! It features a stainless steel case, with hardened scratch resistant mineral crystal and comes in 2 different options: a stainless steel band with a locking deployment buckle or an Italian leather band.
Fun Heart: Style it up with the Roxy Fun Heart watch. This black watch boasts a debossed tonal logo on the dial and dot or stripe pattern on the strap which is seen throughout the Roxy Swimwear collections. Featuring a stainless steel case, a hardened scratch resistant mineral crystal and a screw down case back for a 100m water resistance. The case is fitted with a super soft silicone strap.