Retail Buyers Guide: Wetsuits SS17 Trend Report
BRAND: TYPHOON INTERNATIONAL
Firstly, can you tell us about how your spring/summer wetsuits line is evolving compared to your traditional fall/winter one ?
The Spring Summer collection will be a new and exciting revision of colours, panel layouts and materials.
Regarding neoprene material, tell us about the characteristics and specific objectives of a summer wetsuit…
The objective is to create a lighter and thinner suit, with greater warmth to weight ratio (in combination with panel layout and construction methods). Super stretch and quick drying properties are also desired characteristics.
How do you make sure it’s strong enough to last?
All of our suits go through in house/lab testing to ensure that they are fit for purpose. Field testing is also a large part of the research process which is carried out in conjunction with team riders, who are out there putting the suits through their paces.
Design-wise, how is the panel construction designed for comfort? How are you working to make your seams are resistant and stretchy?Using CAD/CAM systems and our expert design team, we are continuously looking to improve the fit/panel layout.
In addition we are continuously working with our suppliers to improve our seam methodology , incorporating new materials and production methods
What’s the role of the lining in your wetsuits? What are its most important features during the summer?
The role of the lining in the wetsuits is to provide additional comfort. Intelligent heat/cool systems and quick drying are also important features.
In terms of style, which colours and patterns are the most popular for SS17?
For ladies and girls it is glacier blue and sapphire.
For men’s it is spruce, mulberry, grey , orange and flo green whilst for boys it is black.
In terms of price, which demographics/levels do you address here?
Typhoon provides a full range of products from basic to high-end:
Basic – fun/beach family wetsuit range
Top end – fully functional, technologically designed suits for the serious surfer and watersport enthusiasts
Tell us a bit more about the unique benefits and high-end details of your wetsuits.
The main unique benefits and high-end details of the Typhoon wetsuits are:
Minimum water ingress, which is achieved through entry methods and liquid seam technology.
Super stretch Neoprene in many areas of the suit, to make it more comfortable and to achieve greater flexibility.
Specially designed cut and seam positioning
Performance lining for heat retention when and when required
What are your 3 key products in this category for SS17?
Entry level – STORM – Great value for money/good quality Neoprene
Mid range – VORTEX – Back entry zip method/glued and bind stitched seams/super stretch top-lower legs
Top end – Kona – Super stretch Neoprene/ over front zip entry method/ full S seal/ crafted body panels