Animal Watches Overview

BRAND: Animal
Category: Watches SS17 Preview

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T44

What are the current big trends with boardsport watches retailers need for 2017?
The focus is on meticulous design, matching flawless performance with solid construction and clean styling. Every element should be considered from the perspective of the wearer, for example our new T44 uses a destro positioning of the crown to prevent ‘wrist bite’ when surfing and drilled case shoulders for convenient strap change. Classic analogue timepieces have seen a resurgence, both aesthetically and for their rugged endurance, whatever the conditions. Both our new watches feature screw-down crowns; employing the same watertight seal as a submarine hatch and are water-resistant to 200m. Intelligent design is the ultimate goal; creating a watch that will meet the needs of the wearer day-in day-out, head down against the elements.

What are your main stories in terms of styles and materials for 2017?
Our new capsule watch collection is inspired by our heritage, the 30 years of insight gained from our athletes and designers. The Z42 pays homage to our very first 001 series, making it a true legacy piece, which is fitting as 2017 will see Animal celebrate its Thirtieth Anniversary. The story we want to tell is about good design and beautiful functionality, creating a watch that goes the distance. This means we’ve used solid 316L marine-grade stainless steel for the casing, combined with 3mm thick hardened mineral glass with an internal anti-reflective coating, and our strap bars come in reinforced steel. We’re proud that we still design and service all our watches right here in the UK.

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Z42

A watch is a very individual item, which is why we’ve introduced a range of strap choices for our customers; from a marine-grade 316L metal bracelet with safety clasp and diver extension, to a custom-moulded hypoallergenic high grip rubber strap, or a more traditional leather strap. In recognition of our heritage, an original Animal hook and loop strap is also provided for free with these options.

The aesthetic of our new watch series is refined, with subtle branding and clean lines. The face comes in a traditional white, or for a distinctive look, black or darkest blue, all in either solid colour or a pinstripe effect. The hypoallergenic rubber straps bring a rugged feel in shadow black, olive green or a brighter orange pop.

In terms of functionality, what are the main features customers demand from a boardsports watch?
Premium quality, flawless performance, durability and style.

Watches need to be waterproof, as well as being able to endure the impact of an active life, saltwater and UV. Our new range combines water-resistance to 200m, 316L marine-grade stainless steel casing and 3mm hardened mineral glass. Functionality is a top priority; the T44 incorporates a Swiss designed tide movement, whilst the Z42 features a multi-layer dial, 120-click unidirectional timer bezel and luminous markers. Styling also matters and we’ve kept it clean, focusing on subtle branding and premium materials.

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T44

Please give us a preview of the key products for next season.
T44
The uncompromising T44 is constructed to the highest specifications; featuring a Swiss designed tide movement, to track the rising/falling state of the tide and tidal amplitude. The essence of durability, it comes in solid 316L marine-grade stainless steel and is water-resistant to 200m.

Features

  • Solid 316L marine-grade stainless steel case; 44mm diameter
  • Swiss designed tide movement with low-battery warning
  • Central tide indicator hand, tracking rising/falling state
  • 200m water-resistant
  • Date function
  • 3mm thick hardened mineral glass with internal anti-reflective coating
  • Deep etched caseback logo
  • Custom screw-down crown with enamel-filled, colour-matched graphic
  • Multi-layer dial
  • Fixed bezel with diamond knurled texture
  • Contoured and diamond knurled push-buttons
  • Luminous detailing to hands and hour markers
  • Reinforced steel sleeved strap-bars for extra strength
  • Drilled case shoulders for convenient strap change
  • 2 year warranty

 Z42
Inspired by the very first Animal 001 watch series, the Z42 is a true heritage piece. Precision built, it features a multi-layer dial, 120-click unidirectional timer bezel and luminous markers. Designed for resilience, with a solid 316L marine-grade stainless steel case and water-resistant to 200m.

Features

  • Solid 316L marine-grade stainless steel case
  • Japanese quartz movement
  • Colour matched dial and date
  • 200m water-resistant
  • 3mm thick hardened mineral glass with internal anti-reflective coating
  • Deep etched caseback logo
  • Custom screw-down crown with enamel-filled, colour-matched graphic
  • Multi-layer dial and contoured reflector ring
  • 120-click unidirectional timer bezel
  • Luminous detailing to hands and hour markers
  • Reinforced steel sleeved strap-bars for extra strength
  • Drilled case shoulders for convenient strap change
  • 2 year warranty

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