Category: Men’s Streetwear FW17/18
Interviewee: Adriana Matthews, Public Relations Manager, Brixton
What is the HOT streetwear trend that customers want and retailers cannot afford to miss this season?
We’re continuing to see momentum in our relaxed-fit pants, like the new Fleet Rigid Carpenter Pant and Fleet Rigid Chino pant, which feature a wider, straight leg and heavyweight non-stretch material story. We also continue to see energy in our classic cut-and-sew caps, including the best-selling ‘Fiddler’ fisherman’s cap and similar styles.
Looking at bottoms, what are the trending cuts, colors and materials this season?
This Fall we are excited to roll out an expanded collection of ‘Rigid’ bottoms which includes the all-new ‘Fleet Rigid Carpenter Pant,’ a relaxed-fit work pant featuring 100% cotton herringbone, multiple utility pockets, and our custom Worn Wash. Also look for updated colorways in popular returning styles like the standard-fit ‘Reserve Rigid Service Pant’, and relaxed-fit ‘Fleet Rigid Chino Pant.’
What are the cuts, colors and materials for this season’s tops?
This season’s tops and jackets feature a range of cuts including relaxed-fit, standard-fit, and tailored-fit, and feature classic plaid, and flannel patterns along with plenty of solid and striped options. We also have a few new long and short sleeve polos for Fall. Color stories include reds, browns, as well as shades of blue, creams, and whites.
How do you support retailers in terms of marketing and sharing new products and looks? And what can retailers do to generate excitement for new collections on social media?
We let our retailers know, at point of sell-in, what the key stories are for the year and what we plan to market. We also let retailers repurpose all of our brand imagery for social media, web, store windows, etc.
Please take us through 3 key products/styles in your collection and tell their story.
1) Brixton & J. Jessee Project Jacket – This Fall we are proud to debut the J. Jessee collection, an assortment of limited edition apparel, headwear, and accessories, created with legendary skateboarder Jason Jessee. The Brixton & J. Jessee line features some of Jason’s favorite timeless silhouette’s like the Project Jacket, a standard-fit brushed twill jacket featuring custom snaps, an interior pocket, and custom Brixton & J. Jessee labeling.
2) Fleet Rigid Carpenter Pant – Debuting this season, the Fleet Rigid Carpenter Pant, is a new relaxed-fit work pant featuring 100% cotton herringbone, multiple utility pockets, a button fly, and our custom Brixton Worn Wash.
3) All-Terrain Maven Jacket – This season we are excited to release an expanded All-Terrain collection, which includes the brand-new Maven Jacket, an All-Terrain packable jacket featuring a 100% polyester shell with 15k water-repellent coating, critically taped seams, ventilated armpits, a reversible stow pocket, and more.