Retail Buyers Guide: Goggles FW17/18
What is THE hot new trend in your goggle line for FW17/18?
We have made significant strides forwards for AW1718 that see’s improvements in the whole goggle collection. Our exclusive 100% recyclable PLUSfoam® frameless goggle technology is like wearing silk instead of a burlap bag! We have also massively improved physical and visual integration between our helmets and goggles. The goggle style and ease of use is also a factor we’ve focused on to deliver our 3rd season of goggles to the market and we’ve nailed it in both our PLUSfoam® and TPU Classic Series.
The launch of this collection alongside our new helmet’s – The Heist and The Heist Brim, marks yet another milestone in Bern’s history. Our AW1718 line is blowing up convention with “out there” lids and goggles, each delivering the perfect balance of style, comfort and protection at a value that helps everyone. By choosing to ride with Bern goggles, your face and the planet will thank you!
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
We’ve completely overhauled the lens options for AW1718 so are hitting the market hard! Feedback from our distribution partners has been fantastic on the new look and feel of the goggles, with the new lens line-up make up a big part of that praise. Every product we have now jumps off the shelf at you!
We’ve made a lot of effort to pair up the lens tint / colour with the strap, lid colour and logo on the corresponding helmets. If we have to pick a few winners: Men’s – The Purple/Blue mirror and the Red/Black mirror look set to do very well. Women’s – Red/Blue and Purple/Blue tints look set to rock it.
All the above are Cat 3 lenses and offer the rider a great lens for all weather.
Are you doing spherical or cylindrical or both versions?
All of our adult and teen goggles covering L, M, S frame sizes feature double layered anti-fog Spherical Lenses. The Large and Medium frame PLUSfoam® goggles – The Eastwood and Monroe, both hit the target for the higher end customer by offering a frame-less solution with a truly epic unobstructed field of vision in an extremely compelling 2 lens package. Depending on the SKU, Bern offer lens mixes between Cat 3 (bright light) and Cat 1 (low light) to give the rider plenty of options regardless of the light conditions. This duel lens solution is comes as standard with the PLUSfoam® range although additional lenses can be purchased separately for the Jackson and Juno in the Classic Series.
We also offer an insane kids Cylindrical Lens goggle collection with an XS frame size called the Brewster. This is a unisex TPU frame goggle available in boys or girls oriented colour ways that compliments the kids helmet line and, like all the goggles in our range, integrates neatly with the apex line of the helmet over the forehead. The seamless fit available when pairing our Brewster goggles to our industry leading kids Camino or Camina Zipmold+ technology helmets, enhances the experience for your young shredders and avoids the gappy look.
Frames: What system(s) are you working with? Any innovations / new features here?
We have 3 different frames within our goggle range that have all been improved for AW1718. Regardless of price and new for AW1718, they all feature triple wicking face foam as standard with differing density’s at each layer providing the rider with great fit and a performance oriented feel.
As mentioned above, all our goggle frames are designed to offer a seamless fusion with all Bern helmets. Different frame sizes take account of differences in everyones face shapes and allow Bern goggle compatibility with any helmet on the market. Depending on the individual, the Eastwood and Monroe are also glasses compatible if you size up from M to L frame, so if you need a set of specs to hit the pro-line instead of a green run, you won’t be dissappointed.
For lens retention – We use a unique system called LensPOP on both the PLUSfoam® and Jackson / Juno models that allows for quick and easy lens swap to adapt to any lighting condition. The speed and ease of our LensPOP system will impress even the most brand loyal fans of long established rivals. It literally takes seconds, is incredibly intuitive and you have all the confidence in the world that when you bail, your lens won’t!
Top of the pops in the Bern range is our PLUSfoam® Series which is not only our highest end goggle for men and women but also waves the “Green Flag” loud and proud. PLUSfoam® is an industry exclusive material that is 100% recyclable which means there is zero waste during manufacturing or post consumer waste at the end of it’s life. However, for 99% of riders out there being environmentally minded is not enough. Fortunately for Bern, the environmental benefits of this goggle are just the cherry on the cake. The real difference comes in the weight (108-113.6 grams depending on frame size), fit, feel and unparalleled field of vision in this frameless series. The PLUSfoam® material outperforms traditional foams, rubbers and plastics by flexing and holding to your face without creating pressure points or air gaps like many other stiffer goggles on the market.
The Classic Range is a TPU frame option that is available in 5 models – The Jackson (Men’s medium Frame), Juno (Women’s medium frame), Sawyer (Teen / Boys small frame), and Scout (Teen / Girls small frame). Aside from a more durable TPU frame, these goggles feature the same benefits in the Jackson and Juno as the higher end PLUSfoam®. As we drop down to the Sayer and Scout, we drop the LensPOP but still include mirrored spherical lenses, in medium and small frame stylish packages. Finally no.5 in the TPU line – The Breswter, is our Kids, XS Frame unisex goggle.
What about the colour and pattern highlights for 17/18? Are they tied to other parts of your range / product offerings?
If you’ve been a fan of Bern for years’ then you’ll know how well Bern is received by the fashion / lifestyle industry as a whole. Bern are often featured in publications such as Cosmopolitan or GQ who pair our products with fashion collections for the season because of the style our products share. This in part is due to the effort we make in researching colour ways to ensure we stay on-trend with the incoming colour pallets for each season. Bern’s ability to accessorise with so many new apparel / outerwear brands give us a universal appeal not enjoyed by any other brand.
With the above in mind, more so than ever before we’ve gone to great lengths to pair up lens, goggle strap and frame colours with our helmet range. Looking good is a core pillar of our Brand and the AW1718 line keeps that mindset at the forefront.
Please talk us through your 3 key models for FW17/18?
Already covered a chunk of this above but the Eastwood looks set to be one of our winners this season. The new colours we’ve put together really make the product stand out and offer a very easy buying decision for retailers – if you are already investing in the Bern brand through purchasing our helmets, including just a few gems from this stunning goggle collection is no-brainer and an easy sell for any consumer that wants to be part of what Bern is cooking!
The Monroe is the women’s medium frame frameless PLUSfoam® option. In the jaw-dropping white with Red/Blue lens, this SKU promises to become an instant classic. As with the Eastwood, the Monroe comes with a low light lens to give you options when the clouds come in and keep you shredding on the hill. At only 108g, the Monroe is one of the lightest goggles of it’s size on the market and really packs a punch.
The Jackson and sister goggle – the Juno, step it down a notch with a move away from the oversized look and package themselves in a durable TPU medium sized frame. Both these options have always been a strong performers for us as they really stand out at their price point but as with the rest of the line, the new colours applied to this range alongside improved anti-slip strap and the addition of triple wicking foam really separate them from the crowd! If you have a small budget but still want to look like a pro the the Jackson or Juno is the choice for you.