Retail Buyers Guide: Goggles FW17/18
Interviewee: Jordi Torres, Art Design
Nadja Herger, Marketing Communication Director
What is THE hot new trend in your goggle line for FW17/18?
With our new models: Prospect, Prospect Mini and Amp we introduce cylindrical goggles for men, women and kids. The Amp goggle covers the needs of those riders who are looking for a bigger frame but want a more retro look than spherical goggles can offer.
Also we align colours and strap graphics to our helmet line.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
The new lens colours we add to our collection are simple black and rainbow chrome (real trippy!). By offering a big range of colours and finishes we can cover all shredders’ preferences. All our goggles come with a dark lens for sunny days (filter cat S3) and a lighter lens for overcast/snowy light conditions.
We are launching cylindrical lenses, that combine the optical quality of an injected lens and the classic low-profile styling found in a thermos formed lens. Curved horizontally while remaining flat vertically, our cylindrical lenses promote better optics by eliminating peripheral distortion.
Frames: What system(s) are you working with? Any innovations / new features here?
We offer three different lens/frame systems.
1. Common lens/frame fixation by notches.
2. Our Magnetic Interchange Lens System with self-locating rare earth magnets embedded in the lens and frame for fast, on-the-fly lens interchange. Features unsurpassed retention, coupled with convenient self-locating engagement.
3. Our new Fast Lock Lens System, allowing to easily click the lens on the frame to adapt to changing light and weather conditions.
Our frames are made of a flexible scratch resistant PU material that allows for maximum shape retention during low temperatures and varying weather conditions, You’ll also find frameless and Low-Profile Frame Designs in our collection.
Goggle One and Goggle Two feature Articulating Outriggers. Engineered to adjust to a full range of face shapes and sizes, the articulating Outriggers evenly transfer pressure across brow and nose to ensure a complete seal against the face. When used with a helmet, the outrigger articulates allowing the goggle frame to sink into the helmet face port, providing a comfortable and consistent fit every time.
What about the colour and pattern highlights for 17/18? Are they tied to other parts of your range / product offerings?
We usually base the goggles on the helmet designs, so you will see many goggles which are matching shell or strap colours. We have discreet looks like a fully black goggle (goggle two chopper woven) as well as crazier ones like the goggle one #tb which is matching the look of the #tb helmet with a strong 80s design approach.
Other strap designs feature a zebra print in red wine.
For kids: night sky with stars and a mint green/yellow bubble gum inspired print
For this year’s Elias Ambühl’s pro model we have a very elegant toned down camo pattern as well.