At the tender age of just 18 adidas pro rider, Tyshawn Jones is making movements in the industry both on and off his board. Founding Hardies Hardware, a skateboard hardware and accessories company, is just the start for this rising star and this past Saturday saw the launch party of this new business venture in New York.
Press Release: This past Saturday, adidas Skateboarding x Hardies Hardware hosted a launch party for their limited edition Hardies capsule collection in the Lower East Side neighbourhood of New York City.
Founded by adidas’ youngest rising Pro athlete, Tyshawn Jones, Hardies Hardware is a newly minted skateboard hardware and accessories company that is garnering widespread recognition throughout the skate industry. The Hardies footwear and apparel collection offers a new spin on adidas’ classic silhouettes and was designed to salute and express unity, friendship, community and crew.
Attendees included Tyshawn Jones, New York City’s infamous dirt bike crew and friend of the brand, Go Hard Boyz, core & lifestyle media, members of Supreme and other industry veterans with a special guest performance by Brooklyn rapper Casanova.
In addition to the performance, guests enjoyed complimentary drinks and food provided by local gem Nom Wah Nolita, Go Hard Boyz’s dirt bikes throughout the venue, and photography shots of the Hardies collection on display provided and signed by skate photographer Brock Fetch, who was also in attendance.