The North Face Add Heavy Hitters To Snowboard Team

The North Face has just added some pretty hefty names to its snowboard team including Austin Smith, Jake Blauvelt and Cole Navin as well as freeski extraordinaire, Jossi Wells.



Press Release: The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing the addition of Austin Smith, Jossi Wells, Cole Navin, and Jake Blauvelt to the Ski and Snowboard Team.

Since 1966, The North Face has been challenging athletes to push their boundaries and commit to a life of exploration. These athletes are the pinnacle of the companies promise to “Never Stop Exploring”. Joining a world class roster with the likes of Olympic gold medalist Maddie Bowman, freesking icon Tom Wallisch, and big mountain specialists Johnny Collinson and Ingrid Backstrom. The North Face athlete team is constantly pioneering the possibilities in extreme sports.

“Each member of The North Face athlete team brings something unique and powerful to the brand” said The North Face Sports Marketing Manager Kyle Martin. “As icons of self-expression, these new faces reinforce that notion and represent our commitment to exploring what is truly possible in the mountains.”

About the Athletes:
•    Austin Smith – The big mountain snowboarder based out of Mt. Bachelor has already attracted attention this winter with the newest release out of Drink Water Media House: Energy. He has a strong snowboard and film background with appearances in Mediocre Madness, Better Late Than Never and the Transworld Snowboarding 2016 Video of the Year: Pathology. Smith is the Co-founder of Drink Water, which urges people to ditch the energy drinks and choose water.
•    Jossi Wells – Hailing from New Zealand, Jossi joins The North Face Snow Program as an already extremely accomplished athlete. He won gold in the slopestyle competition at the 2016 X Games, earned 4th place at the Sochi Olympic Games, and is a two-time AFP World Champion. With six total X Games medals, already under his belt, Wells plans to continue his victories in 2017.
•    Cole Navin – Receiving the coveted Transworld Snowboarding Riders’ Poll Rookie of the Year in 2017, Cole came onto the scene last year strong with edits in Rendered Useless and Lords of the Chiken 8. Navin got into the urban riding scene in his hometown of Worchester, Mass.
•    Jake Blauvelt – Starting out in the competition circuit suited Blauvelt well, but he quickly realized the backcountry was his calling. Based out of Mt. Baker, Blauvelt is a big mountain snowboarder that sees natural terrain as a blank canvas to make his own. Check out Blauvelt’s full edit in Snowboarder Magazine: “Resolution” and his feature length snowboard film rightfully titled Jake Blauvelt’s “Naturally”.


cover 90


Send this to a friend