INTERVIEWEE: Trond-Eirik Husvaeg – Brand Manager
KEY PRODUCT FOCUS: Please pick the three most exciting boards from your new 17/18 line and tell us about them.
Continental Series: Our bestselling board for riding everything from park to pow.
For 2017 we are introducing a new Directional version of this award winning board. Slightly tapered tail and perfectly balanced.
Enntime: Enni Rukajärvi`s boards was a huge success for us this season. We continue to evolve this line with Enni to create the best possible boards for women.
Vufo: Our original freestyle machine. Straight up camber with massive response. Definitely a team favourite.
Construction. Using any new inserts / edge tech / cores / sidewalls / glue / wood types / metals / bases / other materials? Or are you using this stuff in any new ways?
We basically stick to our guns, get the lightest and strongest materials available. We have a special mix of carbon and kevlar that eliminates vibrations and helps you with that extra pop.
Where will you build your boards, any changes? What makes this production facility the best solution for you?
We will continue to work with NBL, they understand our needs and have zero to nothing manufacturing defaults.
Where is the pricepoint that’s working the best right now? Right at the top, at the bottom, or somewhere inbetween?
We always try to make our products affordable without compromising quality. We push our own markups to help shops have a the best margins on the market.
How long is your warranty, anything new here?
We use a standarized warranty.
We’re seeing a lot of small, grassroots snowboard brands getting traction again. How does this affect your brand, marketing & positioning?
We are that small grassroot snowboard brand. We aim to take marketshares by working closely with our retailers needs.
Vimana is from a retailers perspective, we know what it takes to make it and we aim to help our retailers in anyways we can.
What inspired your topsheet & base aesthetics? Where is the trend here – muted, flashy, photos, what? Any cool collabs/limited editions?
We work closely with our artist ”TheShallowtree”. Our visual statement is black and white with some metallic flakes.
All Vimana boards have a clean nose and tail, scandinavian aesthetics mixed with accient myths.
Shops are asking for a two-year product life cycle to help sell boards on price longer. Any thoughts on this, or featuring any carryover boards in the line?
We were the first board company to bring in an always in stock product line. This is still our backbone and it is cool to see other brands following up on this strategy.
Doing splitboards? What are you doing to push this segment forward?
No splitboards in our range in the near future.