Retail Buyers Guide: Women’s Outerwear 17/18
CATEGORY: WOMEN’S OUTERWEAR
What’s the overall theme behind your 2017/18 outerwear?
From day one, Dakine has always been a rider-driven brand that believes in the importance of building products to withstand the use and abuse of our team who depend on our gear every day. The theme builds up on adventures of team riders and how to fulfil their needs. To them, it all boils down to finding the best conditions on a global scale. When you’re chasing storms you need gear you can rely on. DAKINE provides that gear.
From where do you take your inspiration? What other brands, designers, artists or collectives do you follow who influence the style of your brand?
We look at trends and there are certainly brands we respect but we take our own approach. Dakine has always practiced innovation through location. Our backyard, Mt Hood, draws people from all over the US and even globally during the summer and we like to look at what people are wearing. These people are proper trendsetters.
We have a very talented group of people in product development and graphic design that join forces and come up with great things. In the men’s line, we are introducing a few new styles that were built in collaboration with team rider Louif Paradis and men’s designer, Peter Line.
What are the two most important products in your 2017/18 range? Why? Please tell us about them.
Building off of the success of last season’s longer silhouette jackets, we added the women’s Chaser insulated jacket for the rider who expects top notch performance, clean lines and a progressive approach to design featuring an asymmetrical center front detail. Keep warm with 40g PrimaLoft® Silver Eco insulation with a longer silhouette for better coverage on those chilly chair lift rides.
Our new Inverness pant is the perfect pairing to the Chaser jacket featuring a tailored fit and stretch softshell face fabric with soft fleece backer for warmth and ultimate freedom of movement while you ride. You will see our team rider Annie Boulanger sporting the Chaser Jacket and Inverness Pant combination this winter.
PRODUCT NAME: Women’s Chaser Jacket
FABRIC: 2L Nylon Plain Weave
LINING: Brushed Tricot
PERFORMANCE: 15,000mm waterproof / 15,000gm2 breathable | Fully taped seams
FIT: Tailored long fit
WARMTH INDEX: 40g body and sleeves PrimaLoft® Silver Eco insulation (70% post-consumer recycled polyester insulation)
FEATURES: 2-way adjustable hood, 2-way center front zipper, wrist gaiters, storm flap access media pocket, mesh lined zip under arm vents, stretch mesh goggle pocket, zip out stretch powder skirt with stowaway snaps.
PRODUCT NAME: Women’s Inverness Pants
FABRIC: 2L Softshell (88% Polyester / 12% Spandex)
LINING: Soft fleece backer
PERFORMANCE: 10,000mm waterproof / 5,000gm2 breathable | Fully taped seams
FIT: Tailored fit
WARMTH INDEX: Soft fleece backer
FEATURES: Zip adjustable hems with gusset, hand warmer pockets, articulated knees, hidden zip cargo pocket, boot gaiters, brushed tricot lined waistband
What new fits / silhouettes are coming next year?
We have added more styles with a longer silhouette (see Chaser Jacket mentioned above).
What’s new in colours / prints?
We see most of our fabrics trending towards more plain weaves while keeping things fresh with some streetwear influenced textures such as our new 2L poly waxed ottoman that features a distressed look that will continue to wear-in with use.
For women’s exterior prints, our women’s designer, Brittany Crook, worked with our internal graphics team to play off the textural print trend with Madison print, inspired by natural surroundings, geology and rocks. We highlight the Weatherby insulated Jacket, using 2L Waxed ottoman with the Madison.
PRODUCT NAME: Women’s Weatherby Jacket
FABRIC: 2L Polyester waxed ottoman
PERFORMANCE: 10,000mm waterproof / 5,000gm2 breathable | Critically taped seams
FIT: Standard fit
WARMTH INDEX: 60g body, 40g sleeves PrimaLoft® Black Eco insulation (60% post-consumer recycled polyester insulation)
FEATURES: 2-way adjustable hood, mesh lined under arm vents, hand warmer pockets, inner pocket with headphone port, stretch mesh goggle pocket, attached powder skirt
Any played-out trends that your brand is moving away from?
Not so much knee blocking