INTERVIEWEE: Hans Arnesen -Category Manager
What is THE hot new trend in your goggle line for FW17/18?
Oakley’s newest goggle for winter 2017 is Fall Line. It’s a fusion of a rimless goggle and a cylindrical lens shape for a larger field of view. Inspired by Line Miner, Fall Line merges a large field of view with a rimless goggle and is the newest edition to Oakley’s Line Series, a collection of cylindrical-style snow goggles. Equipped with technology and a streamlined frame design, Fall Line provides riders with an enhanced peripheral view for the ultimate on-hill experience.
One of Oakley’s most exciting innovations for 2017/2018 is Prizm Inferno, a heated lens technology developed to combat goggle fogging and improve performance and safety by enhancing vision. Designed with simplicity, form and function in mind, Prizm Inferno allows those heading down the hill to worry less about their equipment’s performance and more about the line ahead.
Prizm Inferno launched on November 1, 2016.
Lenses: What are your most popular tints? Are there any technical innovations to talk about for next season?
Our lenses come equipped with Prizm – a revolutionary lens technology that dramatically enhances detail to improve performance and provides ultra-precise colour tuning, designed for specific environments. Snow environments are dominated by white and lack any particular colour so we created a lens that could help riders see details earlier, faster and deeper, resulting in an enhanced experience.
Oakley offers a complete line-up of Prizm Snow lenses to cover all weather from bright sun to snow/overcast. These are 6 different lenses, from Prizm black iridium for bright sun to Prizm HI pink iridium for snow and low light conditions.
Are you doing spherical or cylindrical or both versions?
For winter 2017 Oakley will be introducing Fall Line goggles – it´s like Line Miner a cylindrical lens design that provides the ultimate peripheral view. But Oakley is still offering spherical lenses, too.
Frames: What system(s) are you working with? Any innovations / new features here?
The Prizm Inferno system will be a leading innovation this season. It was built to fight fog with a simple two button function: one to power on the unit for the day and one to activate an Inferno heating cycle of three minutes.
The Inferno heating cycle transfers heat evenly across the lens to actively combat fog at any given time. From proactively heating a lens before a run to reactively heating a lens after a fall in the snow, we think this is a game changing technology that will improve on-hill performance.
What about the colour and pattern highlights for 17/18? Are they tied to other parts of your range / product offerings?
In terms of colours, Oakley has six different Prizm lens tints which cover all conditions. Talking about frames and straps, we have of course a lot of different colours and patterns. But we will also have the Whiteout and Blackout Collection again and, new for winter 17, a Camo Collection.
Please talk us through your 3 key models for FW17/18?
The key products for us this season include:
– FALL LINE: a fusion of a rimless goggle and a cylindrical lens shapes for a larger field of view
– PRIZM INFERNO: A revolutionary heated lens technology
– WINDJACKET 2.0: A first of its kind sunglass goggle that is wearable on and off the mountain, combining the best of purpose and style
Oakley´s newest goggle for winter 2017 is Fall Line. It´s a fusion of a rimless goggle and a cylindrical lens shape for a larger field of view. Inspired by Line Miner, Fall Line merges a large field of view with a rimless goggle and is the newest edition to Oakley’s Line Series, a collection of cylindrical-style snow goggles. Equipped with technology and a streamlined frame design, Fall Line provides riders with an enhanced peripheral view for the ultimate on-hill experience.