Snow + Rock Parent Company Appoints Canoe To Handle U.K PR Activity

With immediate effect Canoe Inc will now oversee all of the UK’s PR activity for Outdoor and Cycle Concepts Ltd (O&CC), parent company of Snow + Rock, Cotswold Outdoor, Cycle Surgery and Runners Need. O&CC is the largest outdoor retailer in the UK, with a combined turnover of £210m. 

Press Release: Outdoor and Cycle Concepts Ltd (O&CC), the leading outdoor retailer in the UK has appointed London-based creative communications agency Canoe to oversee all PR activity in the UK with immediate effect.

O&CC, comprising of well-known high street brands Snow + Rock, Cotswold Outdoor, Cycle Surgery and Runners Need with linked e-commerce platforms, provide the best kit and expert advice to help as many people as possible enjoy their time outdoors to the fullest.

“The O&CC group is comprised of the most recognisable outdoor, run and cycle destinations on the high-street. This is a great addition to Canoe’s roster and we’re looking forward to supporting growth and sales”

Chris Carr, Managing Director, Canoe

Canoe’s brief will be to share decades of industry knowledge to inspire people to love and cherish time spent outdoors, whilst highlighting a wide range of exclusive and first-to-market products.

“We are very pleased to have secured Canoe’s services heading into an exciting year for the business. It was evident during the pitch that the team had an excellent understanding of both our core business and needs for each of the brands”
Kate Franklin, Marketing Director, O&CC

Lyndsay McLaren will head up the account at Canoe and can be contacted via:

[email protected] | 0203 216 0022


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