Patagonia Explains Where Their Black Friday Proceeds Went To In U.K

On Black Friday, Patagonia donated 100% of their sales to environmental organisations. The work that could be done with this investment is highlighted in the below booklet including a list of UK grantees.


Patagonia are guided by a pledge that Founder Yvon Chouinard made in their mission statement: “to use business to inspire and implement solutions to the environmental crisis”.

To change the idea that doing business and protecting the planet are diametrically opposed, they use the whole company as a tool for environmental activism.

As part of this they donated 100% of their sales on Black Friday to environmental organisations.

The work that could be done with this investment is highlighted in this booklet including the following enviro and social initiatives that Patagonia has supported. Read the digital booklet here.

•The switch to 100% organic cotton made 20 years ago

•Our Worn Wear initiative: our company guarantee all items she is selling with Iron Clad Guarantee. With our worn wear truck going through Europe we encourage people to fix their old gear to extend their life regardless of the brand.

•1% for the planet ®: We donate 1% of our annual sales to grassroots environmental groups. Last year alone we donated 7.1 million dollars to fund environmental work across the globe.

•Bettering our supply chain through our chemical and environmental impacts program.

•Extending our line of Fair Trade certified products: In fall 2014, we offered 10 Fair Trade clothing styles made in a single factory. As of fall 2016, we have 192 styles made in six factories. And by fall 2017 we expect to offer customers some 300 Fair Trade styles made in 13 different factories.

•Build a network of activists and campaignsthrough the new localism platform that uses the voices of athletes and activists to inspire citizens to protect the places they love.

•Building on the DamNation movement: We have been supporting a growing movement that seeks to stop the construction of new dams and remove obsolete ones across Europe. On the Balkan peninsula, from Slovenia to Albania, we joined forces with other organizations under the campaign Save the Blue Heart of Europe. We are supporting their demand to protect the last free-flowing rivers in Europe.

•Tools for grassroots conference: we hosted the first conference in Europe this year with 43 environmental organizations building capacity in campaigns strategy, communication, fundraising and working with businesses. We published the book “Tools for Grassroots Activists” to help activists learn new skills.


Surfers Against Sewage

Unit 2, Wheal Kitty Workshops

St Agnes, Cornwall


Membership & Shop: 01872 553001

Campaigns: 01872 555950

Fundraising: 01872 555958

Press: 01872 555951


People & Planet

The Old Music Hall, 106-108 Cowley Road, Oxford, OX4 1JE

Email: [email protected]

Phone: +44 (0) 1865 403 225


Save the Conwy

Betws-Y-Coed, UK

Afon Conwy in the Snowdonia National Park


London Waterkeeper

London, UK


Wildlife Air Service

Email: [email protected]


BP or Not BP

Oxford, UK

Email: [email protected]


Coal Action Network

Email: [email protected]


Reclaim the Power

Phone: 07780014541

Email at: [email protected]


Cornwall Seal Group

Hayle, Cornwall, UK

Email: [email protected]



Issue 92 Cover


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