Nixon Makes It Weird On The North Shore

Nixon has introduced their Base Tide model with their newest marketing campaign which focuses on their ‘The Weird’ surf contest on the North Shore of Hawaii. The campaign features a series of weird-shaped surfboards shaped by legendary shaper and owner of Pyzel surfboards, John Pyzel, tying in with the colourways of Base Tide models.

The watch is a minimalist design with retro colours and basic tide and future tide readings making it an appealing wear both in and out of the water. 

Press Release: Hossegor, FR – California-based watch and accessories brand Nixon introduces The Base Tide, the newest addition to their Tide Collection. The Base Tide brings throwback appeal with modern functionalities for the digital age. Inspired by glassy colours achieved on some of the Nixon team’s favourite surfboards, Nixon puts a pop of colour into silicone band construction.

The Base Tide makes it debut in Nixon’s latest film spotlighting The Weird. Hosted by Nixon, The Weird is a “winner take all” surf contest placing elite professional and amateur riders on weird boards shaped by John Pyzel of Pyzel Surfboard. Nixon chose 15 of the best riders to compete at Ehukai Beach Park along Oahu’s North Shore. Competing in 20-minute heats, riders were matched with one of the seven weird boards during a blind draw. The peer judged contest awarded Nixon team rider Josh Kerr with the first place spot and $1000 prize. Check out more from the contest here.

The Base Tide combines simplified tide telling with mod colours and retro contours resulting in a watch that can be worn by surfers and non-riders alike. The Base Tide has a custom digital module that provides basic tide and future tide readings, as well as a 12-hour and 24-hour time of day function; EL back-light; chronograph; and customisable countdown timer. The display is either positive or negative LCD and the home screen can be set to display time and date or time and tide. Additional details include: a 10 ATM (100 meter) water resistance rating, printed dial masking, a 38mm custom injection moulded TR90 case, custom moulded polycarbonate gasketed pushes, and a 22mm custom injection moulded silicone band with patented locking looper. Retailing for 99.00€/£85.00, The Base Tide is available now at Nixon stores, select retailers and online at Nixon.com.

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