The Billabong Group has appointed Kevin Meehan as the new Global General Manager of RVCA, one of its three key brands. Meehan has served as an exec for Volcom, Hurley and Burton and most recently served as President of the Americas for Volcom. Meehan was originally appointed as President of North America for Volcom bud later moved on to cover the whole Americas region.
Meehan replaces Bill Bettencourt at RVCA, who is said to be moving onto an unknown footwear brand. Meehan starts his position with RVCA mid-April.
Press Release: The Billabong Group today announced that action sports executive Kevin Meehan has been appointed as the new Global General Manager for its expanding RVCA brand.
Kevin has over two decades of experience in action sports, including executive roles with Volcom, Hurley, and Burton, as well as senior publishing roles with industry leading surf, skate and snow publications.
He joins RVCA in mid-April from Volcom, where he was most recently President of the Americas. He will be based at RVCA’s main office in Costa Mesa, California.
“Kevin has deep roots and a strong reputation in this industry, as well as an extensive background in brand building, content and media,” said Billabong Group CEO Neil Fiske.
“RVCA is one of the most unique brands in actions sports and has tremendous global potential. Kevin will be working closely with brand founder Pat Tenore to build on RVCA’s authentic positioning in art, surf, skate and sport around the world.”
Kevin said RVCA’s authenticity allowed it to connect deeply with a cross-section of youth sub-cultures in a meaningful and real way.
“It’s also incredible how the creative energy of the brand syncs so well with its products to deliver a cohesive experience. The potential for the brand is enormous and I’m really looking forward to working with Pat, the team and our retail partners around the world,” he said.