Mad Engine has announced that it will be adding Neff Headwear to its portfolio having acquired the brand from Marlin Equity Partners and the Neff Family. With this move, Shaun Neff will be joining Mad Engine as its Chief Creative Officer with the view to continue Mad Engine’s growth in the licensing world.
This is the second acquisition in a month in the action sports apparel segment by Mad Engine after acquiring LRG at the end of April.
Press Release: Mad Engine announced today that it has acquired Neff Headwear from Marlin Equity Partners and the Neff Family. Founded by Shaun Neff in 2002, Neff is an iconic, youth-focused headwear, accessory and apparel brand famous for beanies, hats, snow accessories, and whimsical, on-trend graphic t-shirts.
With this acquisition, Shaun Neff will be joining Mad Engine as its Chief Creative Officer. With the addition of Shaun to their leadership team, Mad Engine plans to continue on their aggressive growth path – maintaining their foothold as the industry leader in the licensing world, while also diversifying into the branded apparel and accessory space. Mad Engine CEO, Danish Gajiani, commented, “We’re excited to have this opportunity to acquire Neff, a brand we’ve long admired and feel has significant untapped potential. And, naturally, we’re thrilled to welcome Shaun to our Mad Engine team.” He continued, “Shaun is a uniquely talented guy with tons of great, actionable ideas, not only for the Neff business, but for Mad Engine as a whole.”
Shaun Neff on the acquisition, “This is a great thing for Neff. Mad Engine has a phenomenal team, they’re strong financially, and they’ve got superior supply chain capabilities. Most importantly, they have a deep passion for our business.” He added, “And in this new role, I’m super motivated to bring fresh, out-of-the-box opportunities to the Mad Engine team.”
Neff will operate under Mad Engine’s growing branded division in Orange County, CA. The company launched this division with its acquisition of Lifted Research Group (LRG) in March 2017. The two companies have a number of synergies, and will serve as the foundation to bring on additional brands in the future.
Mad Engine would like to specially thank Moss Adams, Buchalter and Wells Fargo for their assistance with this acquisition and their continuous support.
About Mad Engine
Mad Engine has expanded substantially since its founding in 1987. The company has grown from a small t-shirt supplier to a best-in-class designer and distributor of licensed apparel, catering to the needs of a wide spectrum of retailers. The company has gained full vertical capabilities over the past 30 years, enabling greater control over sourcing and the supply chain, as well as providing reliability and predictability to customers. In more recent years, Mad Engine has diversified product offerings by launching additional divisions outside of its core male apparel business to include female apparel and loungewear. The branded division is the company’s newest venture.
Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff is internationally sold in 45+ countries to select retailers. Neff continues to grow and stays on the pulse of youth culture while living by the anthem “Forever Fun.”