BIC Sport Adds SIC To Its Portfolio

BIC Sport continues its growth with the addition of SUP brand, SIC, to its portfolio. This means that SIC products will now be widely available in over 90 countries globally for both retailers and consumers. 

BIC Sport ambassador Connor Bonham

BIC Sport ambassador Connor Bonham

Press Release: Flow Sports, Inc. the owner of the SIC stand up paddle board brand, confirms that it has completed a global deal with BIC Sport, a world leader in watersports for more than 35 years. This transaction secures the future of SIC as a premium, performance SUP brand within the BIC Sport portfolio. The global footprint of BIC Sport will ensure that SIC will now be available in more than 90 countries around the globe. This transaction will also mean that retailers and service operators will now have access to a wider range of products, technologies and price points from a single supplier with SIC covering the premium segment of the BIC Sport offering.

“BIC Sport is proud to add SIC to its portfolio allowing us to offer this iconic and prestigious brand within our family of brands. This deal caps off BIC Sport with a premium, performance brand with world-class products from the recreational paddle enthusiast to the most elite paddlers in the world.”

Said Thierry Verneuil – President of BIC Sport.

Anthony Scaturro – President and CEO of FLOW Sports, Inc. said, “I could not be happier with this deal. I have always admired BIC Sport’s commitment to the watersports market and making the sport accessible to the entry level to recreational enthusiast. Their success in water sports is undeniable.” Scaturro went on to say, “I have had the privilege to visit the factory in France and am blown away with the state of the art technology that BIC Sport uses to manufacture their products. I think we can learn a lot from each other”


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