INTERVIEWEE: KARIN GERTENBACH (HEAD OF MARKETING)
What are the hot trends for inflatables for Spring & Summer 2017?
For sure SUP Touring is something we concentrate on. Exploring new trails and exploring the waterways and coasts on extended tours is part of what makes Stand Up Paddling so fascinating. We offer our Ray Air in three technologies in all price levels plus a special Diamond Air Touring girls design and corresponding kids board, like this the whole family can go on tour!
Another hot trend for sure is River SUP: SUP on the roaring mountain streams has been popular in the USA for some time now, and there are also more and more Stand Up Paddlers paddling on the river in Europe. We offer two specified board models here: The Rapid Air is designed to take anyone from the first time paddler to experienced rider onboard, the Rapid Air Touring is the longer and more streamlined equivalent, built for distance, rivers and touring enthusiasts.
Last but not least SUP Yoga is something to look at. Matching the latest trends in training science, the Fly Air Fit provides a moving platform for a new, intense and exciting way of balance training like Pilates or SUP Yoga. Our Fly Air Fit is specially designed to keep you up and dry on the huge deck pad during your workout or yoga session. We also offer a complementary Fly Air Fit platform, which takes up to eight boards and acts as the mothership for SUP fitness.
What are the hot trends for hardboards for Spring & Summer 2017?
Girls SUP is more and more trendy, in Australia it’s taking up 50% of the market already. Therefore we offer the ultimate complement to our successful Fly range in a beautiful design, enriched with glittering Diamond graphics and stylish colours – perfect for flat water cruising or small waves.
Whilst SUP Racing is loosing some attraction, the SUP Touring is also getting more and more popular in the composite segment. Our Ray cuts through the water like a Raceboard, yet offers an easy and incredibly stable ride at the same time. No matter if daily endurance workout, pure family fun or the ultimate adventure tourer, the Ray will give you this great combination of stability and performance for newcomers and advanced paddlers alike.
In terms of Waveriding the classic style of Longboard surfing can also be quite fun on a SUP. We offer the Stylemaster a a classic nose-rider -easy to paddle, its super advanced surfing potential allows the deepest carves with a smooth flow, whilst you style up and down the wave with your toes hanging loose.
What do you see as the biggest opportunities and biggest threats to the European SUP business for 2017?
The biggest thread for sure are all the Asian cheap manufacturers selling direct. They offer cheap products and shortcutting Premium brands. However most of them without quality or service, so this can damage the market a lot.
Opportunities are there – ie with River SUP or SUP Yoga we can enter special niches like Outdoor, Fitness, Kajak, etc., so it´s for sure won´t get boring.
How are you helping your retailer network to sell your product?
We offer them special sales training, support them at their events, supply the POS they need. Sometimes we also send them some team riders as they know the sport very well and can promote themselves and the brand at the same time.
What new technology you are pushing for this season?
Our new Pure Air Technology: A single layer Drop-Stitch Light Technology provides a quality construction without reaching deep into your pockets. Still produced at one of the world’s most renowned manufacturers, this inflatable Stand-Up Paddle board is created with top quality materials and production standards you’d expect from Fanatic.
Our brand new Pure Air and Pure Air Touring boards are affordable iSUPs designed with everyone in mind. Easy to transport, simple to setup, stable and versatile, it’s guaranteed SUP fun for all levels!
Take us in detail through your two key products for spring/summer 2017.
Pure Air Touring: The Pure Air Touring is the more economically priced version of our ever popular Ray Air. An affordable touring iSUP designed with everyone in mind. Easy to transport, simple to setup, stable and versatile, it’s guaranteed SUP fun for all levels!
Diamond Air Touring Girls SUP: The Diamond Air Touring is our ladies SUP for those wanting to go on longer adventures and explore. With sweet style and ease of use, this quality gem delivers effortless glide, comfort and lightweight handling.
Rapid Air & Rapid Air Touring: The Rapid Air is designed to take anyone from the first time paddler to experienced rider onboard, the Rapid Air Touring is the longer and more streamlined equivalent, built for distance, rivers and touring enthusiasts.
Stylemaster: If you’re into the classic style of Longboard surfing, then this beauty will win you over with the first wave you catch. Easy to paddle, its endless flow and insane glide will let you get creative with your ride.
Fly Air Fit: Take your workout to the water with our Fly Air Fit! Matching the latest trends in training science, the Fly Air Fit provides a moving platform for a new, intense and exciting way of balance training like Pilates or SUP Yoga.