Goldcoast Longboards 2017 Preview

CATEGORY: LONGBOARDS
BRAND: GOLDCOAST USA
INTERVIEWEE: MIKE VAN MOSEL (BRAND MANAGER EUROPE)

Title Image

Please start by sharing your perspective on the current health of the European longboard market in a few words.
We see an uplift is sales, decrease in amount of brands that are on the market and a new focus on the category by retailers. We are not back to the level of 3 years ago but moving in the right direction.

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
Of course it is affecting the market here in Europe but we hope with higher volumes to compensate and keep the pricing stable. Working smarter and more efficient helps the retailer and Distribution partners.

Addax Pin

Addax Pin

What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
Personally I believe that the era of wild screaming graphics is over in the mainstream audience and they are looking for high quality graphic designs with it being relevant for multiple years. The consumers understands that higher quality comes with a subtle higher price and they are willing to invest a bit more. All premium manufacturers have the skills to create high quality so in that segments there are no bad products, just shitty designs;)

Aesop

Aesop

Which accessories should retailers stock to keep customers stoked?
Bearings, rubbers, wheels etc. Educate the consumers on wear and tear. Worst is that people get disappointed on the brand or product due to the lack of education on maintenance by the Retailer (who needs to be educated by the Distri and brands).

Orbit

Orbit

Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
The Addax line and The Aesop line of the spring 2017 collection. And maybe the Bearing Packages accessories.

Brand Previews

Oh Dawn
MarketIntelFrance
Evan Smith Bs 540.Photographer Maksim Kalanep
Agenda
Oakley takes a swing at Baseball license
IMG_8402
Oakley Personnel News
CAPiTA Defenders of Awesome 2: Stay Bad Ass Teaser
Vans AV Pro - Photo Harry Mitchell Thompson
Dacyschn
Photo Credit: David Carlier
image_of_the_day_7903-ms6gfekuhl3veqqj4c0cl9gb5javih7d5pleoghkg4
Volcom Fiji Pro Called Off Last night
Adriano de Souza Claims Rip Curl Pro Portugal Over Kelly Slater
Sports Marketing Agency Alternative 138 GmbH Launches In Europe
Creatures
Thermos Eric SOURCE
GoPro Camera Array used in Rip Curl Commercial Campaign
Jake Burton
rvca_biarritz_belza_classic_3 Cropped
L1 Sundays With Chip
Rome add Len Jorgensen to the pro team
Sports Direct International Posts Robust Gains in Fiscal First Quarter
Staaker
TCSS with Kai Hunter
IMG_3149
The Shaper Film Still
NikeSB BCN AM 2016 Finals | Photo: Maskim, K
GoPro partners with Mountain Creek Resort to launch the first Video Lab editing bay.
Slater Designs Traction Pad
Photo: ISA / Sean Evans
hOme enters US market with C3 Worldwide
David Schultz. Photo- Reef
Youtube

Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185
16x9
Burton Snowboards and MINI Expand Partnership For 2011/2012
Credit: RVCA/@benpotier
Lucien Clarke 2
OTIS Sunglasses
Marion Haerty, Photo by J.Bernard & freerideworldtour.com
Quiver_Camping
Men's GoreTex GT Red

686

SIA Releases 2014 Snow Sports Market Intelligence Report
Quiksilver Confirm Sales of Mervin Manufacturing for $51.5M
Dan Wakeham Daniel Surf LTD
Ireland Said Likely to Miss October Target to Ease Bank Debt
Surftech1
Screen Shot 2016-10-21 at 09.07.03
Globe EU Trippin Tour Video Highlights
Tom Sims “The godfather of all board sports”
MattPeteselfie-568x427
Surf Expo
MarketIntelUK
S LONDON; New Streetwear, Sportswear and Skate Tradeshow
Screen Shot 2017-05-23 at 18.16.26 copy
Scooters At ISPO MUNICH
RIO WAIDA. Photo by Ryan Heywood (@ryanheywood)
Mick Fanning for Rip Curl
Ocean Sunglasses Brand Profile
K2 Snowboarding´s 25th birthday bash
barack_obama
Former
Groupe Go Sport Reports Comps Rose 4.9 Percent in Third Quarter
TSG_Goggle_Amp

TSG

Jamiroquai. Photo by Rawson
Jaye Botfield 3CS Snowboarding
DC Photohub
Screen-Shot-2016-09-07-at-12.10.51
k2 & ride
Jean Marc (V7) , Eric Gros, Marc Haziza
nm_er_slider_720
Will Radula Scott
Globe-Cabin-Hermosa-Beach
Screen Shot 2016-11-29 at 12.05.58
JFT15_CHAM_TLLOYD-7515
Hevea trees - Patagonia's rubber source, made in partnership with Yulex and Forest Stewardship Council (FSC) certified by the Rainforest Alliance.
PastedGraphic-2
Screen Shot 2017-01-30 at 19.38.32
Tony Alva – Vans Skateboarding Legend
Skate.ch Swiss Vans Shop Riot 2017 winners
Screen Shot 2016-10-17 at 11.34.45

Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185
Rip Curl Release This is… My Bikini Video
Surfer-Group_3
Dickies
Jarden Corps Net and Organic Sales Increase
13920937_1220061154705132_5235732663551885549_n
Animal Store
Ian Madden
20160218-salty-crew-775
unnamed
Sole Tech CEO and Owner Pierre-André Senizergues and Esmail Mawjee

ION

Burton to Celebrate New Store in Helsinki with ‘13’ Movie Premiere & Parties
The Weird
EuroSIMA are launching the EuroSIMA Innovation Prize 2012
Factory Design Labs Opens Swiss, Chinese Offices
Screen Shot 2017-01-20 at 10.43.47
ash
Wavegarden Cove1
Matt Barr & Xavier
Nike and Puma Remain Among Top Users of Organic Cotton
Dan Hunt
ripcurl-logo