Mindless Longboards 2017 Preview



Please start by sharing your perspective on the current health of the European longboard market in a few words.
In recovery – the market is still settling after the massive rise and fall of last year.

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
Brands are currently working through older stock but as brand’s new ranges drops there will inevitably be price rises due to the currency exchange rates. We have tried to hold prices as best we can to try to ensure the shops and consumers are getting the best value for money.


What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
Mini Cruisers are still a strong favourite – we’ve just released two updated models, as a result of healthy sales and stock turnaround.

Which accessories should retailers stock to keep customers stoked
Our Talisman V2’s, they’ve been improved and enhanced but still offer fantastic value for money for shops and consumers.


Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
Mindless Hamu’s have been extremely popular. We increased our range late last year with another two sizes. Now available in 48.5, 44.5 and 41”. Mellow concave, subtle rockers and a unique grip tape design, symmetrical shapes makes freestyle flips tricks and spins easier, while the length means that they’re also  great dancing board. 

Mindless Talisman II truck have improved castings, a strengthened hanger and precision bushing mounts. The hanger seats have been redesigned to give improved and consistent bushing performance, while the redesigned hanger face keeps weight down. Both the hanger and baseplate are cast from Pure 356.2 aluminium and heat treated to T6, giving it great strength. 

Mindless Campus IV. Perfect to rekindle an old passion with your pals or to start a fire from within to ride! 7 Ply Canadian Maple 28″ x 7.75″. The 60x44mm 83A wheels will soak up the roughest of roads and never lose a race thanks to its Chrome Abec 9 bearings. Most of all the useable kick tail makes street riding a joy! 

Brand Previews

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Personnel Changes at Surfer Rule Magazine
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Templeton Outerwear 2016

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Lafuma Confirms E-Land is in Talks to Buy the Firm
Reef Fabio SOURCE
EB main
Samsung Release First Surfing Ad
Ian Madden
Proximity Surf
IASC Announces Keynote Speaker & Guest Line Up For Ninth Annual Skateboarding Summit 2016
Oakley takes a swing at Baseball license
Stefan Clauss
Glenn Brumage SeatRack
TSA releases kids snowboard show
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Nitro Kids Getaway
Neill Thompson from Ignite leaves to start Bright Square Ltd
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Sole Technology Unveils New European Headquarters
Crew Photo: Jan Kasl
Neff’s Easter Bunny Goes Wild
Rip Curl launches The Search marketing campaign at Rip Curl Pro Portugal


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TTR Has New Tour Manager and European PR Manager
Signal Debuts Season 6 Of Every Third Thursday & Announces Billy Anderson As New Brand Director
O’Neill partners with Zotefoams on project
EuroSIMA Surf Summit: Registrations are on
La Jolla Group Appoints Ian Calvesbert as International General Manager
Relentless Energy Drink Street Spots return to Relentless Energy Drink NASS 2012

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Tadashi Fuse Method--Frame Grab from Shred and Slytech Welcome Edit
The Ski & Snowboard Show in London Begins Later This Week
Head N.V. Announced Unaudited Results for Q1 2012
Evan Smith Bs 540.Photographer Maksim Kalanep
Billabong says TPG now sole takeover bidder
Method movie 2
MarketLive Report Shows B&M Retailers Lagging Brands in Key E-commerce Metrics
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The Women's Technical Race takes off at the 2016 Fiji ISA World SUP and Paddleboard Championship. Photo: ISA / Sean Evans
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world snowboard day 2017
Korua Shapes
Credit: RVCA/@benpotier
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X Games Discontinues Tignes, Munich, Barcelona & Brazil
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La Grave
NSSW Ambassadors L-R Pipe Snowboarder - Amy Fuller, Olympian Eddie ‘The Eagle’ Edwards and Alpine skier - Graham Bell | Photo Credit: Matt Alexander/PA Wire
Picture : © Sarah Lee
GLOBE Eagle SG Colorway European tour
Slater Designs Traction Pad
Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012
Paddleexpo Shifts to Smaller Venue Paddleexpo Shifts to Smaller Venue
Camp de Base
Fila Names New Europe Distributor