Urskog Longboards 2017 Preview

CATEGORY: LONGBOARDS
BRAND: URSKOG
INTERVIEWEE: CHRISTOFFER STIVEN (CEO)

Title Image

Please start by sharing your perspective on the current health of the European longboard market in a few words.
I have a feeling that the market is dipping a bit especially for the cheaper brands pushing volumes through “price point” without building a strong reliable brand.  

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
I guess the brands selling mostly ’cause of the low prices will be phased out. Brands with strong profiles and good, well made products will be the brands selling stuff to the customers left after the “boom” who are more aware of what and why they buy the products. If I’m right, the average price per sold board would increase.

Wood

What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
We see that technical boards in our range are selling less and the classics are increasing. people are looking for more practical boards, cruisers with kicktails, mini cruisers etc. Flex boards seem to have disappeared from the market and people are looking more at wood boards than fiberglass decks.

Which accessories should retailers stock to keep customers stoked?Hard to say, but I’m guessing the good stuff not the cheap stuff. 

Writing

Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
First off, we’re toning down the Longboards side and are moving slightly towards skateboarding and that customer base. Shorter longboards, cruisers, travel cruisers. We have some longboards with skateboard trucks to make them more of a crossover and trying to wipe away the line between skateboard and longboard. We’re still gonna keep our full longboard range ’cause it still sells well but have created different catalogs with different ranges to be able to approach different stores in different ways. A core skateshop don’t want a dropthrough downhill board shoved up in their faces but a really well designed skateboard cruiser could be appealing. 

Gren Jacaranda Complete

Gren Jacaranda Complete

Brand Previews

New OLATU Business Centre Opens
Burton Presents 2016 – Danny Davis
billabong-logo
Kelly JBAY
Perry Ellis International Announces Results for First Quarter of Fiscal 2013
Adriano de Souza Claims Rip Curl Pro Portugal Over Kelly Slater
La Jolla Group Appoints Ian Calvesbert as International General Manager
Surf Expo
Retailers
Marine Machine
The Ho Siblings With Spy Optics
CWS-ISPO-15
Mitch_Crews_at_NLand
MarketIntelFrance
Screen Shot 2016-12-15 at 11.04.10
WRANGLER
Surf Expo Breaks Attendance Figures
19029727_10155176069886648_2510303258524598166_n copy
Recon Instruments, Active Networks Partner on Heads-up Display Goggles
CAPiTA Defenders of Awesome 2: Stay Bad Ass Teaser
Specialist boot fitting_credit Atomic
Vans to Open Permanent House of Vans in London
BRIGHT is movin on
mq1
Source Issue 86
ocean_and_earth_usa
JAMES_NORTH_Photo_7354-600x400
NikeSB BCN AM 2016 Finals | Photo: Maskim, K
Rip Curl Release This is… My Bikini Video
AZ1I0086

686

RVCA Jan Holzer

Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185
Dan Wakeham Daniel Surf LTD
Photo credit - Vanessa Andrieux
De Souza is victorious
EuroSIMA are launching the EuroSIMA Innovation Prize 2012
Shred and Slytech
Ocean Sunglasses Brand Profile
Source Issue Release
ripcurl-logo

Yes

The Iraola brothers, Iban, Ander and Igor, with Jeremy Fox at HLC SB Factory
Women In Board & Action Sports
MattPeteselfie-568x427
Fredi Kalbermatten Joins Mervin Manufacturing Family
Columbia Sportswear Profits up 29 Percent
ONE-STORM Thomas Delfino Philipp Kammerer
MarketIntelGermany
Electric CEO Eric Crane

SP

The Ski & Snowboard Show in London Begins Later This Week
Photo Credit: @pacotwo and @pukassurf
Vallnord, Andorra

LRG


Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185
Saltrock Surfwear concession in The Range, Bournemouth,
NYC City Backdrop
Slater Designs Traction Pad
Amer Sports Q3 Net Income Up on Strength from Winter & Outdoor Division
Under Armour Revenues Grow 25 Percent in Fourth Quarter
Outdoor Retailer Parent Acquires Surf Expo
NSP
SIMS
2015 SIA Snowboard State of the Industry
SS17_VenturesafeEXP45_Blue_Man&Woman
Brunotti is introducing Underwear
Great Passes .05
Mick Fanning for Rip Curl
Matt Barr & Xavier
Credit: RVCA/@benpotier
Nidicker
Crew Photo: Jan Kasl
PastedGraphic-2
Prodan
Kelly Slater talks as guest of honour at the annual Kering Talks at London College of Fashion
HOV_SNOWNIGHT_1024x512
BRIGHT Summer 2014 Roundup & Pictures
Hermann-Kapferer-Burton-IBK
Jake Burton
DC Photohub
Burton Presents 2016 – Mikkel Bang and Mikey Rencz
Title Image

NSP

The Shaper Film Still

TSG

Collective Brands Inc Q2 net earnings  $9.7 million
Apparel Brands Lobby for Workers Rights in Peru
The Crew in Barcelona
Adidas Group Q4 Net Income Surges on Double-Digit Sales Gains
unnamed-22
VPSPS_Logo__horiz_blk
Converse Launches Footwear Collection With Black Sabbath
NSSW Ambassadors L-R Pipe Snowboarder - Amy Fuller, Olympian Eddie ‘The Eagle’ Edwards and Alpine skier - Graham Bell | Photo Credit: Matt Alexander/PA Wire