Rusty Boardshorts SS18 Preview

Retail Buyers Guide:  Boardshorts SS18



How is your boardshorts’ segment doing and how will it be spread next season?
Boardshorts continue to be a strong category for Rusty. We’ve seen a lot of growth outside of the ‘Traditonal Perfomance’ section with Elastic and All Day shorts really taking off for us – particularly with the younger, more directional demographic.

Which direction is this product category taking?
As I’ve already mentioned above there’s been a real increase in the amount of Elastic and All-Day Boardshorts we’re selling. It seems the the average consumer is chasing product that looks good and is comfortable enough to surf, swim, chill in…. They’re less interested in out –and-out tech… Although amongst the core or better surfers there’s always going to be a need for this!

Which are the main trends for next summer 2018?
Shorter leg lengths, easy wear prints, elastic boardshorts and comfortable Fabrics.

What colours / patterns will be next season’s hits?
Simple 2 colour prints like the pareo-inspired Konan in the Navy Blue and Pepper Red  are really striking and are still pretty simple to wear. 

Other styles like the Blackout are going to be the go-to for the core surfer – simple black and camo with reflective taping and details give a really cor short some subtle tech appeal.


Black Out

Any new fabric features and technical innovations?
Our new top-end performance short, the ‘Blackout’, is fully welded and has all the tech you’d expect from a top-end short. The real detail that will blow people away is the reflective taping used throughout the interior of the short. Super subtle but super-luxe… On the more casual end of the spectrum the new Vintage Flex 2.0 has come up really well. Super soft, so you feel like wearing them all day and still stretchy enough to go for a shred in!

How much of your line is eco-friendly and how are you doing so?None.

Please describe your 3 hottest products retailers should carry.
Konan Boardshort or Konan Elastic Boardshort (depending on how you like to wear ’em)

Heathen Boardshort or Heathen Elastic Short

Blackout Boardshort or Blackout Elastic Boardshort (If you’ve got the core surf guy chasing premium performance)



Price points: what are your main categories and what is the upper limit in this product category right now?
We keep it pretty simple….
Performance Boardshorts  for core surfers where we keep performance at the forefront of the design philosophy.

All Day Boardshorts – for the customer who just wants a pair of good looking shorts that are perfect for everything from a quick shred, to a lounge on the beach or even a beer and BBQ with the lads!

Within those main categories we make sure we offer a good mix of tie-top and elastic styles – the preference here is a personal thing and varies between territoes so we just make sure we’ve got a bit of everything!



Brand Previews


87 Rusty SURF

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20


Screen Shot 2020-12-21 at 09.17.51
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