Retail Buyers Guide: Women’s Swimwear SS18
INTERVIEWEE: LUCY SEAMAN (WOMEN AND GIRLS’ DESIGN MANAGER)
What colour schemes are you working with in 2018?
For SS18 we have streamlined our colour palette into two main schemes. The first takes a monochromatic base, highlighted with pops of neon orange, sulphur yellow and peppermint green to give a contemporary tropical holiday vibe. The second palette uses a more transitional ‘cruise’ inspired colour scheme, mixing fresh ocean blues with nautical tones, offset by digital abstract floral prints and marbled textures.
What about prints & patterns? Any crossover with apparel/accessories lines?
We have swimwear exclusive prints for this season as well as crossover prints from our main range —ensuring that the swim offering/flip-flops/sandals/beach bags and beach accessories all range well together. New for SS18 is a Filanium Grey based leaf print, a completely different colour shade for Animal and a really fresh option for summer.
This season, by working with mix and match prints, we have created a swim range where individual pieces all compliment each other, allowing consumers to create their own unique style. This means consumers can supplement our main line swimsuits with additional pieces from our ‘pick n mix’ range, allowing them to play with shape and print to create a different look.
What are the main materials you’re working with for Spring/Summer 2018? Anything new?
At Animal we use a nylon elastane, which takes the colour well so prints and pop colours look strong. For SS18, we have introduced a nylon/elastane mesh fabric, reflecting an emerging trend for fuller style suits but with areas of mesh, as we see the ‘ath leisure’ trend cross over into swimwear.
Are you doing any sport-specific lines or models like Surf Bikinis?
We have a specific surf range of neoprene one-pieces, shorts and zip through tops.
Rash vests are a consistent staple for Animal but for SS18 we have introduced coordinating surf leggings and ‘flippy’ swim shorts. These offer more coverage when moving in the water, perfect for an active wearer, as well as being ideally suited to the cooler seas of a British summer! We also have an active range that runs through the seasons.
Please take us through two of the key products in your line.
Ava Rebel – This is a fresh take on a classic. Fuller styling offers fantastic support, whilst the mesh insert panels to waist and upper chest create a feminine ‘ath leisure’ feel. Complete with multi-strap details for versatility.
Alanna Star –Supported shape to top with intricate detail to back, featuring multi-cross straps and side strap detail to pants. Featuring a new print for SS18, giving a textured look in an ocean inspired palette.