Retail Buyers Guide: Women’s Swimwear SS18
INTERVIEWEE: VALÉRIE HILL (GLOBAL PRODUCT MANAGER)
What are the major trends in Women’s Swimwear in 2018?
The one piece is a big trend for Spring 18. Simple and clean shapes in general are trendy.
Back to more coverage on the shapes in general, the crop top is getting stronger and stronger in solids and in printed with details…sporty or fashion.
Textured fabrics, especially ribbing fabric either as main fabric or in details on the product.
Trend details such as inserts of macramé, ropes details.
Mix and Match: still very present in trends, girls are mixing tops and bottoms of different colours and prints.
What are your main marketing stories & themes?
POP surf: Roxy capsule: when fashion meets function.
The big idea – we take years of know how and infuse premium designs to deliver fashionable and functional pieces.
Mix and Match: printS and solids are easy to mix, in some of the prints you will find details of other prints, it makes the mix easier and more obvious.
Bandana daze: we are revisiting the famous bandana in our swimwear collection, big knots comes with feminine details on tops and bottoms in a Bandana style print.
Tropical day: very feminine story with strappy and ladder stitch details in a bright tropical print.
What colour schemes are you working with in 2018?
Bright colours in general.
Rouge red: is our new red, bright with a touch a pink
Tropical peach: is our new pink, leaning towrads peach – it’s very bright and fresh
This is also the season of blue, navy, light, bright but black and white or navy and white combination are also very strong this season again
What about prints & patterns? Any crossover with apparel/accessories lines?
Going from discrete little black and white geo-print, to bright tropical prints. Cross over with apparel, accessories, footwear and fitness collections.
What are the main materials you’re working with for Spring/Summer 2017?
Crochet, textured fabric such as a new ribbing effect fabric, super soft and comfortable fabrics.
Vita Xtra life fabric for our technical swimwear products: this amazing fabric is 50UV, chlorine resistant, recycled and extremely resistant.
Are you doing any sport-specific lines or models like Surf Bikinis?
We have a full range of sporty swimsuits; they are part of our fitness collection: One piece, two pieces with coverage, support, adjustable straps, they are technical, made of the famous Vita fabric.
These pieces are perfect for surfing, stand up paddle and obviously swimming.
Please take us through two of the key products in your line.
One piece POP surf: Turtle neck one piece, with colour/print blocking, modern lines and design, nice back opening and vita fabric.
Elongated tri sun surf Roxy:
New modern and feminine triangle with more coverage and clean lines.