Retail Buyers Guide: Women’s Swimwear SS18
INTERVIEWEE: BREANNE CARMODY (GLOBAL HEAD OF MERCHANDISING)
What are the major trends in Women’s Swimwear in 2018?
One Pieces!! Plunging necklines, high cut & cheeky bottoms, unstructured tops, bralette shapes.
Details: Frills, tassels, ties, reversible linings/mixed prints, 90’s sport inspired looks.
What are your main marketing stories & themes?
Our marketing push for 2018 Swim is broken into a few key focus’ being:
One pieces – prints & solids.
The Belize story – our amazing tile print that we have mixed back with a stripe. The base cloth we have used is incredible – it feels so luxurious against your skin.
The Orient story – our take on an oriental floral done in beautiful shimmery fabric making the earthy tones really pop against a dark navy base.
What colour schemes are you working with in 2018?
Earthy tones with an edge due to the shimmery effect of the base cloths. Think coppers, golds, flame reds, metallic navys. Then we have our traditional blue tones that are always a favourite paired back with classic whites & blacks
What about prints & patterns? Any crossover with apparel/accessories lines?
Moroccan inspired tile prints & oriental florals are looking fresh this season, and featured throughout our Swim, Apparel & Accessories ranges. The other strong emerging look for Spring 18 is inspired by 90’s sportswear.
What are the main materials you’re working with for Spring/Summer 2018? Anything new?
Shiny lycra which gives a shimmery/metallic effect.
Our textured nylon rib which gives amazing support & structure where needed.
We also use nylon for our swimwear wherever possible which is some of the best quality fabric you can use for swim and has an amazing handfeel.
Are you doing any sport-specific lines or models like Surf Bikinis?
We make product that is suitable for both. We are a beach lifestyle brand, and aim to have a good balance of functional shapes that are on trend.
Most of our swim is workable & adjustable in many areas so they can be made to fit as snug & firm as needed. All tops come with detachable straps if the shape allows. The strong sport trend coming for 2018 is seeing the return of slightly wider straps & more athletic inspired silhouettes, naturally giving more support.
Please take us through two of the key products in your line.
ORIENT STORY: Orient Soft Cup Bra Bikini Top + Orient Midi Pant & Orient High Cut One Piece.
Our lux shimmery oriental floral print on a dark navy blue base, with a shimmery gold coloured lining.
The soft cup bra has been designed to be adjustable in as many areas as possible appealing to all body types. The underwire offers support and shape whilst the armhole curves can be worn gathered to give a sexier more “half cup bra” look, or be worn ungathered to offer more coverage if required.
The back ties enable the wearer to adjust the shoulder & back straps to fit their body. As with most of our swim range, the ties are finished with signature Rusty designed hardware – this story offers the rose gold palm tree & coin which ties back perfectly to the shimmery copper tones of the print.
The midi pant is one of our best selling bottoms. Finished with the same rose gold trims dangling from all ties.
The one piece has a square neckline, high cut leg & cheeky bottom fit with adjustable straps and a front placement print that is positioned perfectly to lengthen the torso. Again finished with rose gold hardware.
BELIZE STORY: Belize Triangle Bikini Top + Belize Cheeky Bikini Pant & Belize High Cut One Piece.
Our super soft matt poly spandex fabric with our beautiful tile print mixed with a chambray stripe. Everyone always loves this handfeel!
The classic triangle shape with added support of the double rouleaus under bust is a fully adjustable & workable shape to fit all shapes, featuring over the shoulder straps and removable cups.
The placement print offers a tile/stripe mix and is finished with our signature Rusty designed hardware – this story offers the oxidized silver shells & pale blue tassels that hang from the ties.
The cheeky pant is a brief cut, reversible shape with side lace up features, finished with the same tassels & trims as the top.
The one piece is a scoop neck, high cut leg & cheeky bottom fit with adjustable straps and lace up sides. Also finished with the same tassels & trims as above.