Sen No Sen Now Available in Japan

Surf brand, Sen No Sen, of Arcachon, France will now be available in Japan via the Port Of Call concept stores and they will be stocking the new collection in their Daikanyama and Omotesando stores.

Check out their new lookbook here, and have a read of SOURCE’s profile with the brand from earlier this summer.

Press Release: “Sen No Sen is inspired by the beach life, surfing, and everything about living with the Ocean rhythm.This way of life is a choice.
The choice to enjoy nature and the simple pleasures that mother Earth offers.
Work and money are important to make a living but it doesn’t make your life. Living a good life that you can fill with moments shared with the people you love and spending time doing the things you love.
Our “Surfer Plus Travailler Moins” motto (you can translate by “Surf More Work Less”) is more than a slogan. It reminds us what is important… Life is not about money, it’s what you do with your time.
This is a reason why you won’t see the brand in big chain stores, why we don’t make cheap surfing wetsuits or why we don’t over produce with big sales every 3 months. We make what we need, we make what we want to wear. Any extra work is a waste of energy and time. Instead, we prefer to spend our time surfing or doing fun things with our people. Living on the shore, making our plans dependant on the tides, the weather and the swell conditions. This is the life we decide to live.+ We are People from the Ocean +” [Source]
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Source Issue 91 cover


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