Retail Buyers Guide: Skate Footwear SS18
CATEGORY: SKATE FOOTWEAR
INTERVIEWEE: BRENT PHELPS (DESIGNER)
What are the cuts, silhouettes and materials for Spring Summer 2018?
Lifestyle is very important. Slip Ons, specifically new, progressive takes on the twin gore is fresh. Sock fit applied to non-traditional silhouettes has become a must have. Classic influence looks continued to be big. The key is how to twist the traditional. No sew processes (hot melt and 3D prints) and custom knits are a fresh way to update.
What are the hot trends of the season? Return of 1990s models with new tech? Mid-tops? What do you say?
Super size graphic prints (90s staple) are coming back and we’re gearing up our revival 2.0 lace to toe with some fresh applications.
In the way of tech, comfort continues to be our leading priority but visual tech is being addressed as well. We’ve got a new model (cinch CT) that is essentially Cody’s new vulc performance shoe but with a cool moulded twist that we think will be very well received.
Hand made/craft elements are also big and tie into the colour schemes were tan, naturals; olives have blown up too. We’re launching a very cool casual lifestyle play on this idea – slip on/twin gore.
It appears that customers are willing to pay extra money for performance technology. What are your most important tech stories for the season?
Again, cushioning/comfort is key. Along with our new cinch CT moulded performance vulc style designed for superior support/protection. We are launching our new grip technology called Stick Grip. It’s a dual density rubber moulded into a new “spiral tread” design to offer ultimate slip resistance.
Please point out the 3 key products in your collection that retailers HAVE to keep on their radar and tell us the story.
CINCH LT – It’s in second season, our lightweight comfort jogger is the most comfortable option on the market. Our elite sock is 2nd to none.
CINCH CT – Performance meets comfort and sleek styling with the right amount of modern tech.
NOMAD – The traditional slip on gets upgraded with our new “lace out” design. Hand made and planet friendly. Super Chill and relaxed with the same high quality footbed technology used throughout our line.