Retail Buyers Guide: SUP 2018
BRAND: JP AUSTRALIA
INTERVIEWEE: PHILIP MACKENBROCK (EUROPEAN MARKETING MANAGER)
What are the main 2017 trends in Stand Up Paddleboards in terms of categories (SUP Surfing, downwind/race, touring, river, all around/leisure, yoga/fitness…)? Which sector of the market are you focusing most on?
We are convinced the main trend in 2018 still remains the touring and touring-orientated all round boards. Most customers now know Stand Up Paddling and they want to use the boards not only at their local beach but paddle to the next city, café or little island ahead. That’s exactly the needs we are implementing in our board shapes. Last year we totally overworked the shapes of the AllroundAirs and the customers reactions have been very confirming. The straight outlines, the square tails and the long waterlines of our AllroundAir, CruisAir and SportstAir boards ensure an easy, directional glide and long runs before a paddle hand change is needed.
In the hardboard sector we also noticed a strong demand towards very sportive touring boards. A lot of leisure paddlers are slightly overstrained with very narrow Raceboards but the existing touring boards do not offer enough performance.
To cover the gap between the touring boards and full-on Raceboards, we developed the Allwater GT. We are convinced the touring sector is the one with the most potential within in the next few years.
What’s new with your hardboard construction? And where do you see hardboard sales heading? What’s new with your inflatable board construction? And where do you see inflatable sales heading? Please tell us about your new technologies or product breakthroughs for 2017?
For 2018 we have mainly developed new rail constructions and started working on the sustainability of our hardboards. Due to the frequent contacts between paddleblade and rail the rail construction has to meet very high requirements.
Changing the construction to make the rails more durable often results in an altering flex of the boards. To keep the proven flex of our boards where needed but increase the abrasion resistance and make a step forward towards creating sustainable hardboards we know offer two new rail constructions.
Alutex rails for the PRO boards adds the abrasion resistance but it doesn’t add stiffness as we didn’t want to alter the flex pattern of the boards.
PRO BOARDS WITH ALUTEX RAIL: SURF, SURF SLATE, SURF WIDE, LONGBOARD.
VOLCANIC BASALT RAIL
Basalt on the Wood Edition boards adds strength, stiffness and abrasion resistance. Basalt is 100% volcanic rock, a natural and sustainable fibre. We switched all the resins in all of our boards to BIO resin and are removing EPS from packing to make another step forward towards creating sustainable boards.
WOOD EDITION BOARDS WITH VOLCANIC BASALT RAIL: SURF, SURF SLATE, SURF WIDE, FUSION, LONGBOARD.
Take us through your two key products for 2017.
The GT came to life after we developed the all new line of Allwater Race boards. When we realized how stable, fast and easy to paddle this shape was we immediately knew that we found the ideal formula for a performance oriented tourer.
We added 2” of width compared to the widest Race boards and invested into a set of moulds for the 2 new Allwater GT sizes. This has allowed us to offer the boards at a competitive price.
The main strong points of this magic shape are; high volume in the nose and the tail area for lift and stability in all conditions, wide square tail and the concave bottom for ultimate in stability and water line efficiency. The boards work great in rough water conditions, on downwind runs and in flat water – the true Allwater shape.