Carve Sunglasses SS18 Preview

Retail Buyers Guide:  Sunglasses SS18




What are the key trends in the sunglass segment and how do you answer them with your upcoming collections?
There is a significant trend that began last season of combining subdued colours of matt finishes with metal frames and trims. Carve has continued to explore this trend with styling, colour and componentry. The new shapes are draw from classic/retro influences, but with new enhanced touch, feel and finish.

What lens technologies are you working with and can we expect anything new here?
Lens technology this season is more about colours that support and enhance the new finishes along with subtle coordinate Iridium lenses.

What colour pallets and patterns are you using for your frames? Are there any new shades and tints planned for your lenses?
The Carve colour pallet this season is simply a support factor to the matt finish and metal trend. Rich and earthy with a touch of the industrial. Gold to gunmetal. Translucent to tort.



What shapes are most popular for frames and lenses and what major new trends can we expect here?
It’s about the reinvention of the classical, the enhancing of the traditional and new shapes drawn from retro influences.

If you do prescription glasses: what are the main trends here?
Carve is not involved in prescription eyewear at this stage, but if we were we would definitely be following the trends outlined here.



Please outline 3 of your key products:
ALAIA (3092). A matt tort and gunmetal design with a true retro influence. Dark green Polarized lenses and brushed metal enhancements.

VERVE (1881). Matt black frame with brushed silver bridge and bar. Deep on the face with dark grey Polarized lenses. Brushed silver enhancements.

RIVAL (2020). A matt tort and matt black combo in a reinvented classical shape. Dark grey Polarized lenses. Brushed silver enhancements.

Brand Previews


86 Carve SURF

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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