Retail Buyers Guide: Sunglasses SS18
CATEGORY: SS18 SUNGLASSES
INTERVIEWEE: MASCHA PIETERSE (PRODUCT & BRANDING MANAGER)
What are the key trends in the sunglass segment and how do you answer them with your upcoming collections?
Pastel/Nude colors, pink, gold, icy blue revo lenses, material mix; metal& PC, colour blocking.
What lens technologies are you working with and can we expect anything new here?
We developed 2 sunglasses made from bio plastic. 45% of this plastic comes from castor plant oil. This fast growing plant needs no pesticides and grows easy without much water. Using this plastic we are not only reducing CO2 but the bio plastic perfect for the production of sunglasses as it is very flexible and light weight.
With these sunglasses glasses you will get a felt pouch and a cleaning cloth made of 100% recycled PET bottles. The lenses in these models are smoke SINTEC® polarized.(Models: SISU-759, SISU-760)
What colour pallets and patterns are you using for your frames? Are there any new shades and tints planned for your lenses?
Pastel/Nude colors and strong color blockings, combined with gold, silver, pink and blue revo lenses.
What shapes are most popular for frames and lenses and what major new trends can we expect here?
Frames with a more round shapes and flashy lenses like strong gold, silver, pink and blue.
Please outline 3 of your key products:
Bio plastic sunglasses (SISU-759, SISU-760)
Floating sunglasses with SINTEC® polarized lenses. The special designed temples with air channels makes sure your sunglasses float. (SISU-742, SISU-746, SISU-765)
Magnetic+ sunglasses (SIOP-721, SIOP-722, SIOP-723). Ultra light and flexible frame for prescription glasses. The magnetic SINTEC®polarized front frame easily connects to your full frame when its sunny outside.