London-based PR company, Canoe Inc, will be handling all the UK PR and social media activity for Surf Perimeters – an innovative surf lifestyle brand that celebrates the juxtaposition that many landlocked surfers face when trying to find a balance between the city and the surf.
Press Release: 11th October 2017 Surf Perimeters have appointed London based creative communications agency Canoe to oversee all public relations and social media activity in the UK with immediate effect.
Surf Perimeters is a premium surf lifestyle brand connecting city and surf. A nod to like-minds, who work hard to play hard, Surf Perimeters make inherently versatile, refined and practical products for the more discerning surfer who navigates changing environments in their daily lives.
“Surf Perimeters not only fits Canoe as a brand, but more specifically fits me as a person. It’s not often we get the pleasure of working with a brand that holds both a company and personal synergy in the way Surf Perimeters does for Canoe and also myself. With our remit spanning both Public Relations and Social, we get to implement an integrated strategy for the brand, something we always relish!”
Chris Carr, Managing Director
“My main priority here was to find a long-term partner with not only strong credentials but who also understood and affiliated with our brand identity. There is no doubt that Canoe share the passion that I have for the brand, its underlying ethos and the unique appeal of our launch collection. I feel confident that this, alongside their proven expertise within the lifestyle and action sports arena, will help to build our brand, amplify our message and connect with our audience in a meaningful way.”
Jim Storey, Founder
The latest Surf Perimeters collection can be seen at Canoe’s SS18 Press Days taking place at The Vinyl Factory in Soho on Wednesday 18th and Thursday 19th October.
For more information or to book an appointment, please contact Lyndsay McLaren at Canoe via – Lyndsay@canoeinc.com | 0203 2160022