Brunotti

Brunotti SS18 Wetsuits Preview

Retail Buyers Guide:  Wetsuits SS18

CATEGORY: WETSUITS
BRAND: BRUNOTTI
INTERVIEWEE: HANS SCHAAP (PRODUCT DESIGNER)

Brunotti

5-3 Bravery FZ

Firstly, can you tell us about how your spring/summer wetsuits line is evolving compared to your traditional fall/winter one?
First of all we reduced the weight of all wetsuits by using a new foam liner inside the neoprene. Also the stretch is maximized to make sure you have all the freedom of movement in the water. This is a new development of the biggest neoprene factory in the wetsuit market. We are happy to use all these kind of benefits within our new range of neoprene.

Regarding neoprene material, tell us about the characteristics and specific objectives of a summer wetsuit.
Of course thickness is the main difference between a winter and summer wetsuit. Most of our new summer neoprene is 2 to 3mm thick. This creates a very flexible and comfortable product.

Brunotti

3-2 Youri Zoon Shorty

How do you make sure it’s strong enough to last?
It all starts by a smart seam position. We make sure the seams are in the right position to avoid tension on the seams and rash to the skin. Also we use a strong stitching technique specialized for wetsuits. All seams are first glued and then stitched halfway to the foam to make sure the wetsuit doesn’t leak. All these details combine to make sure the wetsuit is strong and durable.

Design-wise, how is the panel construction designed for comfort? How are you working to make sure your seams are resistant and stretchy?
Same as answer above – It all starts by a smart seam position.

What’s the role of the lining in your wetsuits? What are its most important features during the summer?
The most important feature is strength and weight! Of course flexibility is important but now these days all brands have flexible wetsuits. But the weight is also a big issue. The lighter your wetsuit, the better your performance (we believe). Also we find it important that if you buy a piece of neoprene it will stay durable for a longer time of use.

Brunotti

3-2 Bravery Wetsuit

In terms of style, which colours and patterns are the most popular for SS18?
All our downtone earth colours are doing quite well. We see a trend in less is more. Decent looks and no overkill in logo use.

In terms of price, which demographics/levels do you address here?
Mid to high end price range.

Tell us a bit more about the unique benefits and high-end details of your wetsuits.
We use quite a lot of key features such as the latest Quickdry fabrics, magnetic zip closures, zipless construction, closed cell (lightweight) foam use and fused cuffs.

Brunotti

3-2 B-Zipfree

What are your 3 key products in this category for SS18?
Bravo wetsuit series / B-zipfree wetsuit / Defence Womens wetsuit.

How do you make your business more eco-friendly?
We now have a few wetsuits using (tropicflex lining) it’s a recycled liner based on fabrics that are wasted in the factory. They made a really nice soft-touch neoprene fabric out of this.

In the future we want to do more with ECO friendly fabrics but it will need to be 100%! We now see a lot of competition using the word ‘ECO’ but in the end the product isn’t. If we do this it needs to be a fair story to the consumer…

Brand Previews

Advert

88 Pacsafe backpack
88 RRD SUP

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend