SUPRA Appoints Sascha Weil As Brand Director EMEA

SUPRA has appointed Sascha Weil as Brand Director for the EMEA region where he is tasked with leading the brand to further growth and commercial success and underlining SUPRA’s roots as a maverick in the footwear business.

SUPRA. Sascha Weil. Photo Chester Bouwman

SUPRA. Sascha Weil. Photo Chester Bouwman

Previous to his new role at SUPRA, Sascha spent four years as General Manager of Buddha to Buddha, an Amsterdam-based lifestyle brand and prior to that served as EMEA Marketing Manager for O’Neill for 11 years. In the months before joining Supra, Weil took some time with his wife and three kids traveling around the South Pacific: “I couldn’t be more thrilled to join the Supra team, an iconic brand with the same values that I share. We will bring SUPRA to its full potential over the next period and for sure I’ll enjoy the ride!”

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