EastPak

EastPak Backpacks/Bags SS18 Preview

Retail Buyers Guide:  Bags & Backpacks 2018

CATEGORY: BAGS
BRAND: EASTPAK
INTERVIEWEE: DOMITILLE PARENT (PRODUCTION DIRECTOR)

EastPak

Core Colours Doggy Bag

MARKET
What are your main price points for next season?
Although our bestselling backpack, the Padded Pak’r is sold for 50€ we do have a large spread of price points. Ranging from Core Series bags (Floid: 70€) up to exclusive leather products like the Padded Pak’r Natural Lab retailed at 420 Euros.

How are you segmenting your backpack collection?
We have a straightforward styling segmentation which is matching our retail segmentation.

Basically, we are linking the product offer to what the retailers and end consumers are looking for in a certain type of environment.

EastPak

What general trends are you noticing?
In terms of shapes no need to mention that bumbags are hot! It is THE summer must have item.

For bags specifically, we are also finding out that more and more of the end-consumers are looking for good quality durable products – which is an asset for a brand like Eastpak offering 30 years warranty on most items.

What do kids want from their back to school backpacks?
They are most of all looking for the cool look and then the versatile functions, a practical item that does not set rules and allows them to use it how they wish!

EastPak

MARKETING
What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Eastpak is proudly launching its LAB collection, products with great aesthetics, innovative designs and great stories!

We also see that the streetwear crowd is looking more and more to fashion brands and designers. We have also been developing this as brand collaborations in the past few seasons.

What makes this product category important to your brand?
Eastpak LAB is important for our brand, to clearly illustrate our knowledge in bag design and manufacturing!

TECH / ECO
Which technical features are you the most proud of?
Actually Eastpak is strong in bringing simple – low key functions to fit anybody’s versatile needs. The quality, durability, and versatility of our products make them appealing to our consumers.

EastPak

What are you doing with materials, colours and textures?
We are bringing hundreds of colours and materials each season, strong bold colors and statement prints are key for the brand. In general, there is alignment in between the apparel and bag trends.

BEST SELLERS
Please name and describe your 3highlight pieces and items that retailers should definitely order.
The 3 key items are without a doubt:
The iconic Eastpak Padded Pak’r backpack

The must have Springer Bumbag

The award winner Tranverz wheeled trolley

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Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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