Nixon

Nixon Backpacks/Bags SS18 Preview

Retail Buyers Guide:  Bags & Backpacks 2018

CATEGORY: BAGS
BRAND: NIXON
INTERVIEWEE: DUKE JOHNSON (DIRECTOR OF PRODUCT)

Nixon

Multi Cam

MARKET
What are your main price points for next season?
$55 – $75 USD.

How are you segmenting your backpack collection?
We segment our bags by functionality and by consumer type – style/sport.

What general trends are you noticing?
For 2018 we’ll be using different materials in order to create depth within a solid color. For example, we are doing a custom jacquard with artwork from Andy Davis. It is a tonal print but the jacquard adds depth and interest to the fabric.

Nixon

WATERLOCK III -Multicam

What do kids want from their back to school backpacks?
Durability and functionality. Kids are packing a lot into their bags the we are making sure there is a place for everything.

MARKETING
What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Camo is still trending strong at retail and we are bringing in a Multicam print that gives a tactical take on some of our more essential pieces for early ’19. We worked with California artist Andy Davis for our Spring collection, incorporating his artwork into the fabrics for depth. For late spring/early summer you’ll see a fun Rasta print in the mix, too.

What makes this product category important to your brand?
We are a premium accessory brand and our bags give us a balance to the offering while still reaching our core consumers in a way that is meaningful.

Nixon

LANDLOCK ANDY DAVIS PATTERN

TECH / ECO
Which technical features are you the most proud of?
We take pride in the little details but the Waterlock, our surf bag, comes with a changing mat that is a tie to our surf roots and culture as a company.

BEST SELLERS
Please name and describe your 3highlight pieces and items that retailers should definitely order.
Landlock for your everyday, get it done, go to.

The Multicam Collection to give you a tactical spin on some of our best sellers.

Del Mar, an everyday bag that gives you everything you need to go from class, to the skatepark and inbetween.

Brand Previews

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Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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