George Pedrick continues his growth through the VF Corp as PR & Media Manager for Vans EMEA. George previously worked at Vans’ UK PR agency, Canoe Inc where he joined the company from the starting point of his career as a intern and progressed through the ranks to become Senior Account Manager working across a brand portfolio including Vans, Oakley, Nitro Circus, Patagonia and Burton Snowboards.
After a successful stint as JNR PR & Media Manager for Vans EMEA, George now steps into the role of PR & Media Manager to help cement the brand’s PR strategy frame work moving into 2018 whilst reinforcing brand image and awareness. George takes over from Silke Artner, who left the company in May 2017.
Pedrick is excited by the new opportunity: “ Since moving to the EMEA headquarters back in March 2016 it’s been an incredible experience to be part of this family. We’ve had so many amazing highlights from launching products such as the UltraRange, to cementing our place as a world leader in action sports through events such as Vans Park Series, Vans Shop Riot, Vans Pro BMX Cup, Vans Hi Standard and Vans Triple Crown of Surfing.” George concludes, “following on from the successes in 2017 I look forward to building on the momentum by continuing to drive story telling across our four key brand pillars of Action Sports, Music, Art and Street Culture.”