The Piccadilly Arc’teryx store in London is hosting an event next Thursday November 16, from 6pm – 9pm to celebrate the start of the upcoming winter season.
In store, there will be a world’s first virtual reality backcountry ski hut pop-up, called Hut Magic. Hut Magic tells the personal tale of remote backcountry ski huts through premier alpine footage, and inspires you to get outside this winter and celebrate wild.
This world first VR Hut experience is brought to you by Arc’teryx and premiered in Vancouver, BC and London, UK. Next Thursday is the first day to try it out.
Click here to register your interest in this free event.