Women’s snow brand, Snooks have successfully reached their £20k Kickstarter campaign meaning that they now have the funding to begin creating their Winter 17/18 winter range. Reaching this goal is definitely a testimony to the quality of their products but also in no small part to the groundwork they put in to establish their brand’s community.
Press Release: British female Ski & Snowboard brand, SNOOKS, have reached the £20K target of their Kickstarter campaign, after assessing and relaunching their original campaign. Earlier in 2017, Snooks launched a Kickstarter campaign to raise the necessary funds to manufacture their W17/18 collection. After raising over £17K, they didn’t quite have enough time to reach their original goal and decided to review and relaunch their campaign in October. After a phenomenal response from the UK snow sports community, Snooks have now reached their goal and will receive £20K toward manufacturing their latest collection. It’s a tremendous achievement for this fledgling independent brand.
“We are over the moon to reach our target and we are so thankful to those who’ve supported our campaign to make our W17 collection a reality! We can’t wait to get started on delivering all our rewards to those who’ve contributed and with less than 24 hours left to go, we’re still accepting pledges for those who want to grab our online exclusives.” – Sophie Kelly, Snooks Co-Founder Winner’s of Baldwins Accountants’ Kickstart Young Entrepreneurs Awards 2016, ‘Leicester Mercury Women in Business award for New Business of the Year’ and Member of the Studio – Graduate Commercialisation Hub at Loughborough University, SNOOKS has seen outstanding growth since their launch in 2014. This is in no small part to the incredible work ethic, vision and drive of Company Founders, Susie Beere and Sophie Kelly, who head up their UK based operation.
Reaching their Kickstarter goal has enabled the next stage of developing their company in order to increase production, product research, manufacturing and distribution of their products across Europe with all contributors to the campaign gaining exclusive access to a range of high-quality SNOOKS rewards including limited edition Hoodies, T-shirts and first reserves on their Winter 17/18 collection before it hits the shops. “Snooks is the first British ski & snowboard clothing brand dedicated solely to women. We’re out to encourage more girls into challenging themselves in snow and action sports, as well as life and we try to reflect that ethos in our brand and in every product we make. Our Kickstarter is designed to put our customers at the forefront of how SNOOKS develops in the coming months and years and we’re so excited to see the results.” – Susie Beere, Snooks Co-Founder Dewpoint Global Communications www.dewpointglobal.com www.snookswear.co.uk SNOOKS have continued to gain momentum since their award winning streak throughout Winter 2016, supporting snow focused events in the UK and Europe and sponsoring up and coming winter athletes Thea Fenwick and Angelica Sykes to grow their brand internationally.
Avid Snowboarders and Skiers themselves, the SNOOKS team absorb the mountain environment and know precisely how their product should look and feel for their customers. “We believe women deserve products that are a true reflection of them, not for the stereotypes of women. Snooks is a brand founded and run by women who snowboard & ski.” said co-founder Sophie Kelly. “We understand what women want, expect and need in their gear. So we strive to create outerwear that fits exceptionally. Our outerwear is made in the UK to a very high standard of quality and technical performance, because we know ONLY the best will do.” SNOOKS’ dedication to women’s wear and championing women in sport has shown through in how they’ve lead their company, which is how they’ve impressed so many in the business world with their integrity and genuine passion for their products. Their pre-Kickstarter promotion reached thousands of winter sports enthusiasts worldwide, leading to their subsequent success and they can count Snowboarder Jenny Jones and Adventurer Sophie Radcliffe as fans. They’ve also received support from the Women’s England Rugby team and several other prominent women in business. Check out their successful campaign here .